Masterfoods has launched new Twix ’Xtra ice cream bar for summer 2007.
The ice cream equivalent of the popular confectionery brand, it combines crunchy Twix biscuit with ice cream, topped with soft caramel and coated in milk chocolate. Masterfoods says it is the only ice cream on the market with biscuit.
Twix ice cream bar will join Mars and Snickers ice cream bars under the new ’Xtra banner.
The ’Xtra pack design will communicate the quality ingredients - including real dairy ice cream - that go into each product.
The Masterfoods ice cream range will benefit from a £3.6m marketing spend, including multi-media advertising and direct mailing across the grocery and impulse sectors.
To celebrate the launch, Masterfoods will give one lucky reader £250-worth of Twix ’Xtra ice cream bars.