All Products articles – Page 199
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News
Better than ever
Snacking brand Pringles should be tastier, crunchier and more healthy following the introduction of a new recipe which has taken out 30% of the saturated fat from each chip.P&G is putting a £1.8m advertising spend behind the launch, which will focus on the strapline ’now even more delicious - love ...
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Quality ice creams
Ice cream versions of the three biggest-selling sweets from the Quality Street line-up are being launched in September by Richmond Ice Cream.The new Quality Street ice creams, rrp £2.29 for a box of three, include the purple one, the green one and the orange one. The launch is supported by ...
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Doritos goes for growth
Walkers Crisps is hoping to drive growth of its Doritos brand by restructuring the range with the introduction of a new sizzling barbecue flavour and the inclusion of hint of lime and lightly salted flavours into the core range. The Latinos and Dippas sub-brands will be discontinued to eliminate confusion ...
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Energy pumps into forecourts
Forecourts and motorway service stations are being targeted by a major Lucozade Energy marketing programme, including sampling, which is expected to reach one million people.Branding appears on pumps, nozzles, pos units, chillers and public toilets.020 8047 5000
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KitKat gets fresh
New-style packaging and a dark chocolate four-finger variant are the highlights of a new programme of activity for KitKat, Nestlé Rowntree’s flagship brand.The latest ’foil fresh’ packaging will see KitKat 4 Finger, KitKat 2 Finger and KitKat Chunky using a new metallised wrapper which aims to keep the product up ...
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Pillow hits the spot
Spot Promotions has delivered the Beano Squishie to savvy petrol retailers who are retailing it at half the price of high street stores. Key elements to the product’s success, according to the company, are its multi-functional use for travelling, camping or at home, coupled with its cosy, luxurious feel. The ...
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Jellybeans move in
Leaf is bolstering its position in impulse with the launch of Chewits Fruities jellybeans.The product is targeted at eight to 14-year-olds. Leaf predicts that the sweets will capture a share of the on-the-move market through forecourts as well as creating extra impulse-purchase opportunities for grocery retailers and CTNs.Chewits Fruities ...
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Masterful spend
A £4.5m media spend by Masterfoods looks set to drive demand for its Celebrations and Maltesers brands in the run-up to Christmas.The substantial spend has been determined by the company’s research that found brand power influences 60% of consumer purchasing decisions. Other developments for the festive season include the introduction ...
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Maccess cares about cars
Car care products and accessories supplier, Maccess, has launched its new Forecourt and Retail Solutions catalogue.Maccess has 15 branches and offers more than 25,000 product lines. Brands available include Champion, Castrol, Duracell and Magic Tree.08000 283 284
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Calorie-count ads
Masterfoods will be reminding consumers that Maltesers are less than 190 calories a bag in a funny new TV ad. The £2m campaign will reassure consumers that Maltesers are the ’lighter way to enjoy chocolate’. It will be supported by wider PR activity.Meanwhile, in its first ever TV link-up, the ...
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NewsCore appeal
A new apple flavour is being added to the Lucozade Energy range.According to consumer research, apple is the favourite flavour after orange.The new variant comes in 380ml and 500ml bottles and a six-pack.Lucy Colman, brand manager at GlaxoSmithKline, says: "Lucozade Energy has been exhibiting a very strong 9.5% year-on-year growth ...
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Milkshake’s berry good
Milkshake brand For Goodness Shakes is now available in super berry flavour, made with real fruit and enhanced with a multi-vitamin supplement. The new flavour combines blueberries, raspberries, blackberries, strawberries and cherries and aims to attract more women to the range, which was first launched last year and includes big ...
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Longer life for chilled fish range
Young’s has launched the first in a series of chilled fish ranges with a longer shelf-life. The company says the new lines - which have an extended shelf life of at least 10 days - will help convenience and forecourt retailers to reduce wastage.The coated fish range includes breaded chunky ...
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NewsChristmas is coming
Cadbury Trebor Bassett has unveiled its new Christmas range, which includes innovation in novelties and cartons and new-look selection packs.An indulgent addition is the Roses premium truffle selection - individually-wrapped chocolates that are said to have been a big hit in taste tests. A Santa’s Workshop novelty pack is filled ...
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NewsNew look for cigs
Imperial Tobacco has introduced new packaging across its Richmond cigarette range. Available now, the updated design aims to generate additional interest in the brand.Iain Watkins, trade communications manager at Imperial, says: "Richmond has been a resounding success but research indicates the time is right to move the brand on. The ...
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Try Froot for free
A ’try me free’ money-back guarantee will feature on bottles of Minute Maid Froot Refresh for six weeks from August. Promotional neck collars will appear on 1.4 million 330ml bottles and will also communicate the functional benefits of the drink - said to count as one of the five recommended ...
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Toblerone for girls
Kraft Foods is targeting female consumers with a limited edition 100g Toblerone bar. The exclusive bars feature a new pack design, with the traditional logo replaced on one side by the words ’To Myself’ in pink lipstick letters. To encourage sales, retailers can order a special unit that holds ...
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Yazoo goes to zoo
Flavoured milk brand Yazoo is sponsoring new family film Garfield II, which is released on July 21, with an on-pack promotion.The top prize is the chance to sponsor a tiger and visit it on a 10-day trip to India. Other prizes include toy Garfields, DVDs and 99 family trips to ...
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Shining sales success
Summer is a key selling period for torches, when outdoor activities such as camping and caravanning can boost sales by more than 40%. Manufacturer Energizer is therefore urging retailers to stock up. The company says it is important to stock up with branded offerings as consumers buy on the basis ...
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No-Germs bird boost
Recent tests by a leading British laboratory, Retroscreen Virology, have confirmed that the No Germs instant hand sanitiser can kill the bird flu virus H5N1 before it has a chance to enter the body. Made by Advanced Formulations, the product is already sold in Moto, Welcome Break and First Break ...