All Products articles – Page 199
-
News
KitKat gets fresh
New-style packaging and a dark chocolate four-finger variant are the highlights of a new programme of activity for KitKat, Nestlé Rowntree’s flagship brand.The latest ’foil fresh’ packaging will see KitKat 4 Finger, KitKat 2 Finger and KitKat Chunky using a new metallised wrapper which aims to keep the product up ...
-
News
Energy pumps into forecourts
Forecourts and motorway service stations are being targeted by a major Lucozade Energy marketing programme, including sampling, which is expected to reach one million people.Branding appears on pumps, nozzles, pos units, chillers and public toilets.020 8047 5000
-
News
Doritos goes for growth
Walkers Crisps is hoping to drive growth of its Doritos brand by restructuring the range with the introduction of a new sizzling barbecue flavour and the inclusion of hint of lime and lightly salted flavours into the core range. The Latinos and Dippas sub-brands will be discontinued to eliminate confusion ...
-
News
Quality ice creams
Ice cream versions of the three biggest-selling sweets from the Quality Street line-up are being launched in September by Richmond Ice Cream.The new Quality Street ice creams, rrp £2.29 for a box of three, include the purple one, the green one and the orange one. The launch is supported by ...
-
News
Better than ever
Snacking brand Pringles should be tastier, crunchier and more healthy following the introduction of a new recipe which has taken out 30% of the saturated fat from each chip.P&G is putting a £1.8m advertising spend behind the launch, which will focus on the strapline ’now even more delicious - love ...
-
News
Crispy apple launch
Fruit snacks specialist Whitworths is giving the healthy snacking category a boost with the launch of its first-ever crisps product, targeting people who regularly eat crisps but who want ’genuinely’ healthy alternatives.Its ’better for you’ Apple Crisps come in 10g packs, in outers of 14. Rrp is 35p.The launch is ...
-
News
Shining sales success
Summer is a key selling period for torches, when outdoor activities such as camping and caravanning can boost sales by more than 40%. Manufacturer Energizer is therefore urging retailers to stock up. The company says it is important to stock up with branded offerings as consumers buy on the basis ...
-
News
Yazoo goes to zoo
Flavoured milk brand Yazoo is sponsoring new family film Garfield II, which is released on July 21, with an on-pack promotion.The top prize is the chance to sponsor a tiger and visit it on a 10-day trip to India. Other prizes include toy Garfields, DVDs and 99 family trips to ...
-
News
Toblerone for girls
Kraft Foods is targeting female consumers with a limited edition 100g Toblerone bar. The exclusive bars feature a new pack design, with the traditional logo replaced on one side by the words ’To Myself’ in pink lipstick letters. To encourage sales, retailers can order a special unit that holds ...
-
News
Try Froot for free
A ’try me free’ money-back guarantee will feature on bottles of Minute Maid Froot Refresh for six weeks from August. Promotional neck collars will appear on 1.4 million 330ml bottles and will also communicate the functional benefits of the drink - said to count as one of the five recommended ...
-
NewsNew look for cigs
Imperial Tobacco has introduced new packaging across its Richmond cigarette range. Available now, the updated design aims to generate additional interest in the brand.Iain Watkins, trade communications manager at Imperial, says: "Richmond has been a resounding success but research indicates the time is right to move the brand on. The ...
-
NewsChristmas is coming
Cadbury Trebor Bassett has unveiled its new Christmas range, which includes innovation in novelties and cartons and new-look selection packs.An indulgent addition is the Roses premium truffle selection - individually-wrapped chocolates that are said to have been a big hit in taste tests. A Santa’s Workshop novelty pack is filled ...
-
News
Longer life for chilled fish range
Young’s has launched the first in a series of chilled fish ranges with a longer shelf-life. The company says the new lines - which have an extended shelf life of at least 10 days - will help convenience and forecourt retailers to reduce wastage.The coated fish range includes breaded chunky ...
-
News
Milkshake’s berry good
Milkshake brand For Goodness Shakes is now available in super berry flavour, made with real fruit and enhanced with a multi-vitamin supplement. The new flavour combines blueberries, raspberries, blackberries, strawberries and cherries and aims to attract more women to the range, which was first launched last year and includes big ...
-
NewsCore appeal
A new apple flavour is being added to the Lucozade Energy range.According to consumer research, apple is the favourite flavour after orange.The new variant comes in 380ml and 500ml bottles and a six-pack.Lucy Colman, brand manager at GlaxoSmithKline, says: "Lucozade Energy has been exhibiting a very strong 9.5% year-on-year growth ...
-
News
Calorie-count ads
Masterfoods will be reminding consumers that Maltesers are less than 190 calories a bag in a funny new TV ad. The £2m campaign will reassure consumers that Maltesers are the ’lighter way to enjoy chocolate’. It will be supported by wider PR activity.Meanwhile, in its first ever TV link-up, the ...
-
News
Maccess cares about cars
Car care products and accessories supplier, Maccess, has launched its new Forecourt and Retail Solutions catalogue.Maccess has 15 branches and offers more than 25,000 product lines. Brands available include Champion, Castrol, Duracell and Magic Tree.08000 283 284
-
News
Panasonic powers up
Panasonic has launched the Power Station, a new counter-display solution for its batteries.The eye-catching unit is aimed at convenience retailers who have limited space but want to maximise their profits in this high-margin category.It is a limited edition, available while stocks last, and contains 14 packs of Xtreme Power alkaline ...
-
News
Polo offers tons of tenners
Nestlé Rowntree’s mint brand Polo is giving consumers the chance to win instant cash prizes with its ’scroll in the hole’ promotion starting this month. Sales are expected to increase as shoppers try their luck at winning £10 notes, which have been hidden inside 1,000 tubes of Polo original. Retailers ...
-
NewsThe zero hero
Coca-Cola Enterprises (CCE) has announced what it claims is its biggest launch since Diet Coke hit the shelves 22 years ago. New Coca-Cola Zero is backed by a massive £8m campaign this summer and will offer consumers a third way to enjoy Coke. Aimed at young men, the product has ...