Snacking brand Pringles should be tastier, crunchier and more healthy following the introduction of a new recipe which has taken out 30% of the saturated fat from each chip.

P&G is putting a £1.8m advertising spend behind the launch, which will focus on the strapline ’now even more delicious - love them even more’. Rrp is £1.38 for 170g tubes and 55p for the 50g Pop & Go.

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