All Products articles – Page 203
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News
Colour-coded sarnies
Ginsters has relaunched its sandwich range with new premium packaging.The new upmarket card skillets feature a Cornish landscape design and are colour-coded according to flavours, with clear category segmentation between the Deep Fill, variety packs and Simply ranges.Andy Valentine, head of marketing at Ginsters, said the updated design is aimed ...
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The dynamic duo
Masterfoods is relaunching its Snickers and Mars ‘Big Ones’. From January 2006 the kingsize countlines will be sold in a two-bar format called Duo. The new design features ‘Snap Pack’ packaging, with two pieces of chocolate inside which consumers can eat all in one go, share or save for later.The ...
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Terra reduces fat by half
A new range of reduced fat premium quality crisps has been introduced by Empire Food Brokers.Terra Natural Potato Chips are said to be the first ever 50% reduced fat premium crisps on the UK market.The crisps are cooked using vacuum frying technology, a unique patented process that cooks the ...
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Sweet freezer treats
Classic British desserts are back in the freezer thanks to RHM Frozen and its two new McDougalls ranges.There’s a multipack of four individual lattice pies in two varieties, as well as a large, deep-filled Upper Crust fruit pie, also in two varieties.Alison Wright, marketing controller for RHM Frozen, ...
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Hamlet’s happy new packaging
Gallaher is relaunching Hamlet cigars in ‘Happiness’ packs for Christmas where ‘Happiness’ will replace the Hamlet brand name on fives and 10s packs. The fives will also contain a series of humorous tales to amuse smokers. Jeremy Blackburn, Gallaher’s trade communications manager, says cigars are a profitable line and retailers ...
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Haribo’s new Starlet
Haribo Dunhills (Pontefract) is increasing its offer to retailers with more shelf-ready packs and the launch of a new product, Starlets.Following the successful launch of Strawbs in the shelf-ready format, the company is extending the concept to six more brands – its three top sellers Starmix, Tangfastics and Kiddie’s SuperMix ...
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Highland Spring sales sparkle
Highland Spring mineral water has new limited edition snowflake packaging for Christmas.The eye-catching festive design features on 1.5 litre still and sparkling single bottles and multi-packs.Sales of Highland Spring sparkling increased by 25% during last year’s festive period.01764 660500
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R for Royals
Value cigarette brand Royals has been relaunched with a more modern image by British American Tobacco (BAT UK). New-look packs sport a striking contemporary design aimed at making the brand more relevant to today’s adult smoker. The Royals letter ‘R’ gives instant brand recognition and complements an updated colour ...
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Thrills but no spills
GlaxoSmithKline is re-energising its Lucozade Sport Hydro Active 500ml range with a new ‘no spills’ valve cap. The aim is to make packs more functional and easier for people to drink while exercising. An innovative membrane device within the cap regulates the flow of liquid, enabling the user to measure ...
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Water for women
Coca-Cola Enterprises has launched a new hypotonic sports water drink. Powerade Aqua+ is free from artificial sweeteners and preservatives and comes in two natural fruit flavours – lime and grapefruit – in 500ml format. The drink is aimed at health-conscious women who exercise regularly or have active lifestyles. The ...
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Pringles goes ape
The latest on-pack movie promotion from Pringles will feature the new King Kong film and give snackers the chance to win a trip to New Zealand, plus portable DVDs and millions of other prizes. Backed by a £2m marketing spend, Pringles’ ‘Kong’ blockbuster on-pack offer will appear on the ...
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Sprite buzz
Coca-Cola is launching a new energy drink this month. Sprite 3G combines the refreshing lemon-lime flavour of standard Sprite with the three revitalising ingredients of glucose, guarana and caffeine from green coffee beans.The drink has been created in response to research that found growing consumer demand for a revitalising drink ...
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Ribena gets new non-spill cap
GlaxoSmithKline is reinvigorating Ribena with the introduction of a category-first valve cap, and a slimmer, more portable pack for its 330ml range. The new cap features a membrane which means the pack can be tipped upside down without spillage.The new packs constitute the next phase in the multi-million pound brand ...
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Festive fun for cats and dogs
Nestlé Purina PetCare has launched several new Christmas lines. The Felix Christmas Box (rrp £2.99) contains an As Good as it Looks pouch, a packet of Chicken Lickin’s, a packet of salmon & trout sticks, Felix milk and a Christmas toy ball.The Bakers Christmas box (rrp £3.99) contains one packet ...
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Savoury choices
Three of Country Choice’s best-selling savoury products are now available in mini versions. The new Mini Savouries range comprises bacon & cheese turnover, steak bake, and Waldens Cornish pastie. It is designed to appeal to customers who want to buy more than one savoury product at a time.All three mini ...
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Cigs still sell well
The UK tobacco market continues to show resilience in the face of increasing pressures – with £1.35m being spent on cigarettes at forecourts.According to Imperial Tobacco’s latest category overview, premium priced cigarettes remain the most popular choice on the forecourt, however lower priced brands have increased their share of sales ...
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Heinz is hooked on convenience
Heinz says it is continuing ‘to forge ahead in the convenience sector’ with the launch of a number of initiatives.Heinz has some new activity on its four-packs, using innovative display solutions to drive weight of purchase. New convenience products are in development including SqueezMe sauce sachets which will shortly be ...
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Specials delivery
The McCoy’s Specials premium crisps range has been extended with the launch of two new sharing packs and a vegetarian handypack. Spanish chorizo sausage joins the 160g sharing range, while Thai sweet chicken – the most popular 50g handypack flavour – is now available in the 160g format.The handypack range ...
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Dishing out fivers
In a bid to educate consumers about the 100% natural ingredients used in its Birds Eye range, Unilever Ice Cream & Frozen Foods is embarking on a Fight for Real Food campaign.The initiative kicks off with an instant-win on-pack promotion, which gives shoppers the chance to find £5 notes hidden ...
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Pork Farms hots up
Pork Farms is launching a range of hot pies exclusively for c-stores.There are three flavours: chicken & gravy, steak, and minced steak & onion.Pork Farms’ marketing director, Gary Johnston, says: “This is an exciting opportunity to broaden the appeal of our highly successful product range. We firmly believe that ...