All Products articles – Page 207
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NewsA lot more bubbles
Nestlé Rowntree has unveiled a programme of activity for its £75m Aero brand, including the launch of a bitesize product expected to add £28m in sales this year.Available from April 4, Aero Bubbles are dual-coloured, bitesize balls of bubbly peppermint Aero and comes in a 42g impulse pack (rrp 43p) ...
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fresh breath with Polo orbs
Nestlé Rowntree’s mint brand Polo is targeting the trend for portable breath freshening, with the launch of two products – Polo liquid orbs and Polo + Vivazol.Available now, Polo liquid orbs (rrp 75p) are packs of 30 sugar-free orbs filled with a liquid mint that provide instant minty freshness. POLO ...
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NewsSnack for the boys
United Biscuits UK is launching a new range of McCoy’s, and relaunching the Hula Hoops brand.Introduced to fill a gap in the market for a male-targeted sharing snack, McCoy’s Specials are ridge-cut crisps with premium flavours.There are four flavours in the sharing range (rrp £1.35) – jalapeno chilli with cheese; ...
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Energy boosting loaf
Warburtons has introduced a new white bread with the fibre and wheatgerm goodness of a wholemeal loaf, but with a low Glycemic Index for longer lasting energy. The new All-in-One loaf, available from March 3, comes in 800g loaves with a rrp of 95p. The slices have a square profile ...
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NewsBake & Bite
Country Choice has given Bake & Bite a major rebrand and launched a range of products, display options and new services.After 18 months in development, the new-look brand sees an ampersand replace the ‘n’; and IGD research commissioned by Country Choice has allowed the company to establish who is buying ...
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All white for 2005
Following a tough year blighted by the weather, Masterfoods is hoping to stir some interest in the ice cream market with two launches – White Maltesers ice cream stick, and Mars Midnight ice cream bar.The White Maltesers ice cream stick is a variant of the Milk Chocolate Maltesers ice cream. ...
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Kingsmill bread gets new look for 2005
Allied Bakeries is giving its Kingsmill Soft White brand a new look, as well as launching a range of bagel products under the Kingsmill brand.The relaunch aims to boost sales by highlighting the brand’s authentic farmhouse style and increasing visual differentiation from other products in the range.Soft White will benefit ...
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NewsRun with this one
Flora is the subject of a £9m relaunch package which includes new packaging and the launch of the Flora Family Marathon.Packaging reinforces the brand’s link with heart health through use of Omega-3 and -6 oils logos to remind consumers of the health benefits of the ‘good’ fats found in the ...
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NewsNaughty but nice
New naughty ‘n’ saucy Nik Naks from Golden Wonder claim to be the world’s first savoury snack to feature the Chinese love potion ginseng.Launched in time for St Valentine’s Day, the limited edition snacks comprise tomato-flavoured knobbly sticks of corn. The message on the silver metallic packs urges people to ...
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Get ready for this Pringles promo
Pringles is launching its biggest ever on-pack promotion, worth a potential £640m. The Get Ready promotion will appear on 16 million cans from February 15. Each pack features a special seal, worth £40 off a holiday. Up to five promotional seals can be exchanged for a holiday voucher, which is ...
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Delightful Mars makeover offer
Mars Delight is joining forces with nationwide hairdressing brand, Toni & Guy, for a promotion that hits shelves this month.Running on over 13 million bars, it gives consumers the chance to win one of 100 Toni & Guy makeovers. In addition, there are 100,000 hair care products to be won.The ...
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Keep carbs in check
Heinz is launching a new lower carbohydrate food range called Carb Check. It provides consumers with a points system, which makes it easy for them to monitor their carb intake.There are 18 products in the range including tomato ketchup, tuna sandwich filler, bolognese pasta sauce and chocolate chip cookies.Joanna King, ...
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Still top of the blocks
Cadbury Trebor Bassett is extending its Dairy Milk range with two new sizes. Cadbury Dairy Milk (CDM) wafer large block builds on the success of the single bar size while a new orange chips single bar builds on the success of the variant in large block format.CDM orange chips single ...
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Domestos blasts off
Aqua blast is the latest fragrance from Domestos. It comes in a bright blue bottle which builds on the success of last year’s pink power bottle.Domestos prides itself on being at the forefront of innovation with its fragrance rotation programme. Stephanie Mackenzie, Domestos brand manager at Lever Fabergé, explains: “Fragrance ...
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NewsThe professionals
Orbit Professional is being joined by Orbit Professional White, a sugar-free pellet chewing gum that aims to reduce tooth stains and includes Bi-White to keep teeth naturally white.The gum has been launched in response to consumer research that identified secondary needs from mouth freshening product – in this case teeth ...
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Leader of the packs
The UK’s number one cigarette brand, Lambert & Butler, is currently available in special edition celebration packs designed to create better stand-out on shelf. The packs celebrate the silver anniversary of L&B King Size’s launch as well as its fifth anniversary at the top of the cigarette chart.The design is ...
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Getting to grips
Britvic is investing £30m in its Robinsons squash brand. There are new bottle designs for High Juice and Barley Water plus a new High Juice variety – blood orange. The bottles now feature a dual grip function making it easier to get hold of them.Robinsons is the number eight grocery ...
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NewsMobil unveils ESP
ExxonMobil has unveiled its new Emission System Protection (ESP) engine oil technology. Mobil 1 (ESP Formula 5W-30) has been expertly engineered to help prolong the life of emission reduction systems while maintaining the previous high performance benefits of Mobil 1.The new ESP technology was principally developed for diesel engines but ...
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Five a day made easy
New Fruit Dippers from Organix have been launched as an easy way to add a portion of fruit to children’s lunchboxes. Dippers comprise 100% fruit puree and dipping biscuits. Rrp is £1.99 for a pack of three.0800 393511
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NewsCrunch time for UB
United Biscuits (UB) has ditched its McV brand and is reverting back to the McVitie’s name with an £8m relaunch campaign. The new brand identity is launched this month and UB reckons it will help both simplify the biscuit fixture and deliver better on-shelf impact.The company has identified a £25m ...