All Products articles – Page 210
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News
A sizzler from walkers
Following the success of Doritos Extreme Chilli Heatwave last year, Walkers is adding another Extreme flavour to the range – Tandoori Sizzler. It will be supported by a £1m TV campaign featuring TV presenter Vernon Kay, and repeating the link-up with Blockbuster, which will offer consumers the chance to win ...
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Masterfoods unveils its festive goodies
Christmas is here with the unveiling of Masterfoods’ festive range, which will see a full re-launch of its core Selection Packs and Boxes which will now feature new red and green livery, with improved packaging designs to ensure the contents of each pack are more clearly visible to shoppers. Also ...
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Jacob’s cracking duo
Jacob’s is launching two new products under its Thai Bites brand. The first is Fusions, bite-sized rice and potato crackers with Thai ingredients. The hexagonal crackers are available in three flavours – Thai Roasted Chilli and Sour Cream; Thai Sesame and Prawn; and Thai Red Curry and Coriander. Fusions comes ...
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Weight Watchers Christmas lines
Anthony Alan Foods has launched new festive lines in its Weight Watchers range of foods.The five Christmas sweet products are Christmas Cake Slices, Yule Logs, Christmas Muffins, Mince Pies, and an individual Christmas Pudding. Each pack features the relevant Weight Watchers points values clearly marked, along with nutritional information for ...
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Unique chilling point
Interbrew UK is helping forecourt operators drive summer beer sales with the launch of innovative dummy pallets featuring branding of the fast-growing standard lager, Castlemaine XXXX. The high-impact pallets communicating a ‘Chilled Castlemaine XXXX available here’ message are being rolled out to all Esso and BP forecourts and a selected ...
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Bassett’s new look on a roll
Bassett’s single roll packs are being given a new look following the successful makeover of Bassett’s hanging bags in January. Backed by a £3m advertising push, the new rolls will feature the same design as the bags, including a more prominent Bertie Bassett.As part of the move, Trebor Softfruits will ...
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NewsDeli-cious bakes
Ginsters is bringing a new concept to the snacks market with the launch of Deli Bake – a lower calorie product that bridges the gap between bread products and pastry.Deli Bake has a light olive oil pastry that has been developed to allow the full flavour of the fillings to ...
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NewsCDM adds wafer
Cadbury Trebor Bassett is extending its Cadbury Dairy Milk range with a wafer and chocolate bar following market research identifying the need for a product targeting younger consumers.Cadbury Dairy Milk Wafer will be available from September 6 and should be positioned alongside other Dairy Milk countlines. A variety of pos ...
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Rebrand for Sharps
Monkhill Confectionery is relaunching its Sharps toffee range as Sharps of York, with five new products and a six-figure consumer marketing campaign.The company is revitalising the Sharps brand, which was first launched in 1911, with new packaging and the reintroduction of Sir Kreemy Knut – the eccentric aristocratic character first ...
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NewsImpulse onslaught
Manor Bakeries is increasing the presence of its Mr Kipling and Cadbury Cakes brands in the impulse snacking cake category with the launch of a range of muffins, flapjacks and brownies.The eat-now cake market is worth £142m and is showing growth of 29.9 per cent year on year, although the ...
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NewsHooops of prizes
United Biscuits has introduced a new text and win on-pack promotion for its £63m Hula Hoops brand.From July 5 for 12 weeks, the promotion will be appearing across 125 million packs of Hula Hoops impulse packs, big bags, and multipacks.The £3m prize value includes 2,000 iPod minis, 2,000 recordable DVD ...
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Pringles go global
In a bid to drive sales of its core range, Pringles has launched a new promotional campaign called Taste the World.Texas BBQ sauce, Mexican Salsa and a new Smokin’ Bacon flavour will fall under the new Taste the World banner. The new initiative will be supported by a £1.5m marketing ...
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Ginsters to sponser TV show
As part of its £5 million marketing campaign this year, Ginsters has signed its first-ever TV sponsorship deal.From July to September, Ginsters will sponsor ITV1’s news Saturday night prime-time show Simply the Best hosted by Phil Tufnell and Kirsty Gallacher.01579 386380
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Giant proportions for Penn State pretzels
Pretzel manufacturer Union Snack has unveiled a giant version of its Penn State pretzel range.Penn State Giants are available in a 250g original salted variety and contain less than three per cent fat.The new products joins the existing range which comprises salted, sea salt & black pepper, sour cream & ...
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Sula gets indulgent
Food Brokers has launched a range of premium indulgent sugar-free sweets under the Sulá brand.Sulá’s established orange & lemon and forest fruits fruit drops are now joined by two new flavours – choco mint and strawberry & cream.Georgina South, marketing manager for Sulá at Food Brokers, said: “Sugar-free continues to ...
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Fruitini extesion
Del Monte has introduced a new extension to its Fruitini brand with Fruitini Squeezie.The Del Monte Fruitini Squeezie range is expected to increase the brand’s share of the ambient dessert market from 5.3 per cent to 10 per cent by 2006.Fruitini Squeezie is a crushed fruit snack targeted at children ...
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Nestle extends Polo portfolio
Polo mints are now available in a new format following the launch of Polo Strong Mini Mints.From this month, Polo Strong Mini Mints will come in giant Polo-shaped packs each containing 50 sweets. Packed in outers of 20, the new product has a rrp of 79p.The core Polo range is ...
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Dream gets fruity twist for summer
Cadbury Dream, the white chocolate bar from Cadbury Trebor Bassett, is launching a limited edition summer special with Cadbury Dream with real strawberry pieces.The 49g bar will be supported by point of sale to drive consumer awareness and trial, and will also benefit from Coronation Street credits. The white chocolate ...
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Slims rollout to BP Connect
Gallaher is rolling out its new Silk Cut Slims brand to BP Connect sites as early indications show that the new cigarette is fulfilling a niche in the tobacco market and broadening the appeal of the Silk Cut parent brand.Launched in April, Silk Cut Slims are available in 20s packs ...
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NewsFruitella additions
Fruittella is continuing its NPD drive with the launch of Fruittella Plus – a fruit chew sweet with calcium and vitamins.Available in a flip-top box with a rrp of 79p, Fruittella Plus contains strawberry and yogurt flavoured chews with real fruit juice, plus calcium and vitamins B, C and E. ...