All Products articles – Page 208
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News
A cracking start
It’s early January and that means just one thing in the confectionery world – the annual return of Cadbury Creme Eggs.The eggs boast being the number one best selling confectionery line in the Spring, with sales of 180 million eggs in just three months. As such Cadbury Trebor Bassett has ...
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Heads up for Walkers crisps
Walkers Potato Heads are new crinkly crunchy crisps cooked in high oleic sunflower oil which means they have 70% less saturated fat than standard Walkers crisps. They also contain no artificial flavours, colours or preservatives.They are very much aimed at kids and as such come in animated-style packs featuring Potato ...
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NewsCrunch time for UB
United Biscuits (UB) has ditched its McV brand and is reverting back to the McVitie’s name with an £8m relaunch campaign. The new brand identity is launched this month and UB reckons it will help both simplify the biscuit fixture and deliver better on-shelf impact.The company has identified a £25m ...
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Five a day made easy
New Fruit Dippers from Organix have been launched as an easy way to add a portion of fruit to children’s lunchboxes. Dippers comprise 100% fruit puree and dipping biscuits. Rrp is £1.99 for a pack of three.0800 393511
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NewsMobil unveils ESP
ExxonMobil has unveiled its new Emission System Protection (ESP) engine oil technology. Mobil 1 (ESP Formula 5W-30) has been expertly engineered to help prolong the life of emission reduction systems while maintaining the previous high performance benefits of Mobil 1.The new ESP technology was principally developed for diesel engines but ...
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News
Getting to grips
Britvic is investing £30m in its Robinsons squash brand. There are new bottle designs for High Juice and Barley Water plus a new High Juice variety – blood orange. The bottles now feature a dual grip function making it easier to get hold of them.Robinsons is the number eight grocery ...
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Leader of the packs
The UK’s number one cigarette brand, Lambert & Butler, is currently available in special edition celebration packs designed to create better stand-out on shelf. The packs celebrate the silver anniversary of L&B King Size’s launch as well as its fifth anniversary at the top of the cigarette chart.The design is ...
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NewsThe professionals
Orbit Professional is being joined by Orbit Professional White, a sugar-free pellet chewing gum that aims to reduce tooth stains and includes Bi-White to keep teeth naturally white.The gum has been launched in response to consumer research that identified secondary needs from mouth freshening product – in this case teeth ...
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NewsThierry adds talent
Arsenal and France player Thierry Henry is to further strengthen the line-up of international footballing talent linked with Pepsi.He will join stars such as David Beckham, Roberto Carlos, Raul Gonzales, Ronaldinho, Fernando Torres and Rafael van der Vaart.“Pepsi continues to dominate as the most exciting brand associated with football,” says ...
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Sudafed aims to broaden appeal
Non-Drowsy Sudafed is back on TV again this winter with a £3m campaign and a new strapline – ‘Unblock your nose, unlock your senses’ – which is expected to broaden the brand’s appeal to a wider target audience, encouraging uptake and trial.Matt Rich, Sudafed brand manager, comments: “The campaign is ...
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NewsCentenary choccie
A multi-million pound birthday campaign is being planned for 2005 to celebrate 100 years of Cadbury Dairy Milk (CDM). The brand is worth more than £320m, with retail sales currently increasing 24% year on year.The centenary campaign will launch in January with the first major CDM range on-pack promotion. The ...
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NewsMastering Easter
Masterfoods plans to reinvigorate the filled egg category at Easter – as well as generate a “huge saes opportunity for the convenience sector” – with the launch of two new products from top confectionery brands Mars and Galaxy.The Mars filled egg and the Galaxy Chocolate Caramel Temptation (rrp 36p) come ...
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New seasons heralds ultra low fat snack
Quaker Snacks has introduced a new crispbread snack backed by a £10m marketing campaign.Quaker Seasons – a mini crispbread snack containing less than 10% fat – come in three flavours: cheese, onion & chives; salt & cracked black pepper; and Caribbean chicken.Quaker has spent more than four years and £25m ...
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Warburtons offers half as much
Warburtons has launched two half-loaves as well as relaunching one existing variant in the 400g size.The new products are a full size loaf split in two, giving a full-sized slice but in a more convenient pack format.The half-loaves of Warburtons Sourdough Batch (rrp 75p) and Stoneground Wholemeal (rrp 70p) will ...
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Meaty investment
Cooked meats brand Bernard Matthews has been relaunched with a new corporate look, new product range and the biggest investment in the brand since the 1980s.Best-selling wafer thin turkey ham now comes in a 125g pack with a rrp of 89p, and marinade chicken products, available in three flavours – ...
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Kash in with Kitkat
Nestlé Rowntree is launching its biggest ever marketing campaign for KitKat this month.The £20m on-pack promotion kicks off on December 13 and gives consumers the chance to earn “KitKash” – a currency that can be used to bid for a range of rewards. These include cars, exotic holidays, electrical goods ...
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News
Müller makeover
Müllerlight is planning a brand makeover with a new look and new products. The brand is introducing two flavours – apple pie and lemon cheesecake to meet a consumer need for more indulgent ‘healthy’ yogurts. They will be available in-store from January 1, as will the new packaging across the ...
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News
Spam back on the menu with new ad
Spam, the chopped pork and ham brand, is to be the focus of a 30-second advertisement launched this month. Part of a £2m media spend the ad is set to a rousing ‘Spam up’ soundtrack, and celebrates all things British. The ad features a team of builders enjoying Spam sandwiches ...
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Meat-free bake for christmas
Cauldron’s premium Winter Bake is being launched as a seasonal special for the Christmas season, aimed at vegetarians and mainstream consumers. Made from a combination of smoked tofu, tomatoes and walnuts blended with chestnut purée and thyme with a rich cranberry and port sauce, the company’s sales director, Ken Reed, ...
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Celebrity Bushtucker
Burton’s Foods has teamed up with Granada Ventures for the launch of Bushtucker, creepy crawlies made from jelly with a liquid centre and featuring the shapes of Grasshopper, Cockroach, Millipede and Witchety Grub. The launch is timed to coincide with the next series of ‘I’m a celebrity… Get Me Out ...