Masterfoods plans to reinvigorate the filled egg category at Easter – as well as generate a “huge saes opportunity for the convenience sector” – with the launch of two new products from top confectionery brands Mars and Galaxy.
The Mars filled egg and the Galaxy Chocolate Caramel Temptation (rrp 36p) come in display cases as well as a dual-branded quickbox display solution.
Another new addition to the Easter 2005 range is Mars Delight, which, since its launch in March 2004 has become one of the top-selling countline singles. The Mars Delight Easter eggs range in price from £1.99 to £4.99.
The relaunch of Celebrations has led to the relaunch of all Celebrations Easter eggs. The Celebrations Token Eggs (rrp 99p) are back, and come in a striking mixed display case for counter-top positioning.