All Products articles – Page 213
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News
’Ballsy’ Poppets revamp
Fox’s Confectionery is relaunching the Poppets range of chocolates with what the company describes as a ‘ballsy’ new image and new packaging. Five Poppets flavours, including two new ones, are available in redesigned cartons, all of which feature their own individual Poppets character: Tuffee, Completely Mintal, Hell Raisin, Chockwork Orange ...
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NewsPringles chips away at dipping market
Pringles is entering the dipping snack category with the launch of a range of dipping chips and dips. Pringles Dippers and Pringles Dips is said to be the ‘biggest ever’ new product launch for Pringles UK and Ireland, backed by a £3.5m marketing spend.The chips are shaped for easy scooping ...
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Werther’s £4m boost
Bendicks is splashing out £4m to support its Werther’s Original confectionery brand.The TV advertising, which is expected to be seen by 43 million adults, runs throughout the year and continues the Werther’s Grandfather theme. 01962 844800
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Smooth talking
Imperial Tobacco has rebranded Richmond Gold to Richmond Smooth, and Richmond Superkings Gold to Richmond Superkings Smooth.The manufacturer has also launched a 10-pack of Superkings Smooth. Iain Watkins, trade communications specialist at Imperial Tobacco, said: “Our research shows consumers prefer the Smooth descriptor, and the Smooth 10s fills a ...
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Rental package for small sites
Video Box Office has launched a rental package for the small rural retailer.The VBO Local library scheme package comprises 60 to 80 films, of which 20 will be top titles.Retailers receive new releases on a weekly basis. The scheme costs £39 (excl VAT) per week.01733 233464
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News
Rizla shrinks King Size Red papers
Rizla King Size Red papers are to be relaunched in a narrower format – from 55mm to 44mm.The length remains the same and the new width will be highlighted to smokers via on-pack messages.A marketing programme to support the relaunch includes lifestyle press advertising between February and April in 2004.Gary ...
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Health drinks for kids
A range of healthy drinks for children has been launched by Metro Drinks.Juice Patrol are 100 per cent additive-free fruit juice drinks with reduced sugar in two flavours – orange & mango and strawberry & banana.Available in 500ml PET bottles with sports cap, Juice Patrol is aimed at seven to ...
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NewsCream of the crop
Nestlé Rowntree has added Nestlé Double Cream to its range of filled eggs.Joining the ranks of Milkybar, Rolo and Aero Peppermint, Nestlé Double Cream filled egg consists of a lightly whipped, creamy centre containing roasted cocoa pieces encased in a Double Cream chocolate shell.Available in a single (rrp 38p) and ...
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Cream egg goes mini
Cadbury Trebor Bassett has launched Cadbury Creme Egg Minis – a 58g of bag of miniature Crème Eggs. On sale from January and with a rrp of 50p, Creme Egg Minis are ideal for eating on the go. CTB hopes the smaller pack size will attract new consumers to try ...
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News
Ciggi’s designer wear
Smokers can now personalise their cigarette packs thanks to new plastic cases from Ciggi.The durable cases are made from high quality opaque polypropylene, and the 15 designs range from leopard-skin to flowers to an ace of spades. They are regularly updated to encourage repeat purchase.Ciggi reckons the containers will help ...
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New cake additions get the Go Ahead
Go Ahead has introduced four new cake products – two Oat Breaks varieties, a Muffin Bar, and a Strawberry & Vanilla Cake Bar.Oat Breaks comes in two flavours – apple & cinnamon, and orange & ginger – and rrp is £1.29 for a pack of five.The cranberry & orange muffin ...
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NewsSlice of the action
McVitie’s Cake Company has entered the slices market with McV Taste of Home Slices.Chocolate Digestive Slices, HobNob Caramel Slices and Chocolate Ginger Slices are available in both eat now and eat later formats. A two-pack has a rrp of 79p, while the take-home five-pack retails at £1.29.Leveraging the strength of ...
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NewsWalkers relaunch
Walkers Snacks is splashing out £10m in the first 12 weeks of 2004 to relaunch its core crisp range. As the company’s biggest ever investment, the revamp includes a brand logo redesign, new packaging, additional pack variations and the introduction of two improved flavours.Cheese & onion, which is the nation’s ...
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News
New pouch for Whiskas
Whiskas is introducing a larger 200g pouch into the single-serve category to meet demand for a product that meets the needs of multi-cat owners.According to Masterfoods, 41 per cent of wet cat food volume is 200g, so the launch of the new pouch – which comes in a range of ...
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Reflecting changes
Crewe-based Viz Reflectives has re-packaged its reflective vests for motorists in a new triangular canister which keeps the contents clean, protects it from fading in the sunlight and stops it rolling around in the boot of the car. The vests are made of fluorescent fabric and EN471 industry compliant safety ...
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Celebrations at Easter
Masterfoods hopes to continue the success of its Easter range with the launch of an enhanced line-up for 2004. In previous years sales at Easter have been impressive – growing by 12.5 per cent in 2003 and 19.9 per cent in 2002 according to AC Nielsen figures.The big news for ...
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News
Feel the burn with Eco-Tab
A new fuel additive has been introduced to the UK market to reduce emissions and make cars more responsive. Eco-Tab works like a catalyst, helping fuel inside the engine to have an optimum burn, and is said to increase the power of the car by 3.5 per cent. It also ...
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Bomba Energy drink blasts into the UK
Energy drink Bomba Energy – established in Europe, Australia and USA – is now available in the UK from Fruity Beverages.Bomba Energy comes in four colour-coded fruit flavours – red, blue, yellow and black – in grenade-shaped glass bottles with ring-pull caps.It is a mineral water-based drink with caffeine, taurine, ...
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Healthy snack goes bananas
Healthy snack goes bananas Inter Link Foods is introducing a second GO variant to capitalise on the success of its Soreen GO Fruity Cereal Bar.Soreen Banoffee GO is to be launched in January, and like the original, combines all the attributes of Soreen Fruity Malt Loaf plus sultanas, rice, oats ...
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News£1m for Fishermans
Fishermans’ Friend is launching a new £1m advertising and promotional winter campaign, which runs until February, as well as a new product – Cherry Menthol lozenges. The campaign includes national and specialist press plus a six-sheet outdoor poster campaign that promises consumers ‘Relief from extreme conditions’. Other advertising messages include ...