All Products articles – Page 213
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News
Green car care
Turtle Wax has launched a range of ecologically friendly car care products, which are free of artificial colourings or dyes.ClearVue Advanced Wax and ClearVue Advanced Wash come in clear 500ml plastic bottles with a rrp of £7.99 and £4.99 respectively.The wax variety is said to give a deep gloss shine ...
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Lighting up with colour
Swedish Match has launched a range of mini lights under the Cricket brand.Cricket-2-Tone lighters come in five bright colours – lime, pink, blue, orange and purple – and feature a fixed flame length for safety.The lighters are available in trays of 25. Rrp is 60p.01494 533300
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Lip-smacking variant from Lever Faberge
Lever Fabergé has launched an aloe vera variant of its Vaseline Lip Therapy lip salve. Packaged in a 20g tin, Vaseline Lip Therapy Aloe Vera has a rrp of 99p. The new variant will be supported by a nationwide ‘Love your lips’ consumer PR campaign. Adam Juniper, Vaseline Intensive Care ...
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NewsKP raises its game
An aggressive assault on the snacks category in 2004 has been planned by the United Biscuits Group, which is raising its marketing spend for the year by 30 per cent to £44 million – its biggest-ever investment.The programme kicks off with major initiatives on two brands within the KP Snacks ...
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New year, new shades
FosterGrant has unveiled its 2004 collection of sunglasses with price-points from £7.99 to £30.There are more than 100 sunglasses in the range – over half of which are new for this year. FosterGrant has also developed a display stand with a smaller footprint.01782 577055
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NewsSlice of the action
McVitie’s Cake Company has entered the slices market with McV Taste of Home Slices.Chocolate Digestive Slices, HobNob Caramel Slices and Chocolate Ginger Slices are available in both eat now and eat later formats. A two-pack has a rrp of 79p, while the take-home five-pack retails at £1.29.Leveraging the strength of ...
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New cake additions get the Go Ahead
Go Ahead has introduced four new cake products – two Oat Breaks varieties, a Muffin Bar, and a Strawberry & Vanilla Cake Bar.Oat Breaks comes in two flavours – apple & cinnamon, and orange & ginger – and rrp is £1.29 for a pack of five.The cranberry & orange muffin ...
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Ciggi’s designer wear
Smokers can now personalise their cigarette packs thanks to new plastic cases from Ciggi.The durable cases are made from high quality opaque polypropylene, and the 15 designs range from leopard-skin to flowers to an ace of spades. They are regularly updated to encourage repeat purchase.Ciggi reckons the containers will help ...
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NewsCream of the crop
Nestlé Rowntree has added Nestlé Double Cream to its range of filled eggs.Joining the ranks of Milkybar, Rolo and Aero Peppermint, Nestlé Double Cream filled egg consists of a lightly whipped, creamy centre containing roasted cocoa pieces encased in a Double Cream chocolate shell.Available in a single (rrp 38p) and ...
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Cream egg goes mini
Cadbury Trebor Bassett has launched Cadbury Creme Egg Minis – a 58g of bag of miniature Crème Eggs. On sale from January and with a rrp of 50p, Creme Egg Minis are ideal for eating on the go. CTB hopes the smaller pack size will attract new consumers to try ...
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Health drinks for kids
A range of healthy drinks for children has been launched by Metro Drinks.Juice Patrol are 100 per cent additive-free fruit juice drinks with reduced sugar in two flavours – orange & mango and strawberry & banana.Available in 500ml PET bottles with sports cap, Juice Patrol is aimed at seven to ...
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Rizla shrinks King Size Red papers
Rizla King Size Red papers are to be relaunched in a narrower format – from 55mm to 44mm.The length remains the same and the new width will be highlighted to smokers via on-pack messages.A marketing programme to support the relaunch includes lifestyle press advertising between February and April in 2004.Gary ...
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Rental package for small sites
Video Box Office has launched a rental package for the small rural retailer.The VBO Local library scheme package comprises 60 to 80 films, of which 20 will be top titles.Retailers receive new releases on a weekly basis. The scheme costs £39 (excl VAT) per week.01733 233464
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Smooth talking
Imperial Tobacco has rebranded Richmond Gold to Richmond Smooth, and Richmond Superkings Gold to Richmond Superkings Smooth.The manufacturer has also launched a 10-pack of Superkings Smooth. Iain Watkins, trade communications specialist at Imperial Tobacco, said: “Our research shows consumers prefer the Smooth descriptor, and the Smooth 10s fills a ...
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News£1m for Fishermans
Fishermans’ Friend is launching a new £1m advertising and promotional winter campaign, which runs until February, as well as a new product – Cherry Menthol lozenges. The campaign includes national and specialist press plus a six-sheet outdoor poster campaign that promises consumers ‘Relief from extreme conditions’. Other advertising messages include ...
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Healthy snack goes bananas
Healthy snack goes bananas Inter Link Foods is introducing a second GO variant to capitalise on the success of its Soreen GO Fruity Cereal Bar.Soreen Banoffee GO is to be launched in January, and like the original, combines all the attributes of Soreen Fruity Malt Loaf plus sultanas, rice, oats ...
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Bomba Energy drink blasts into the UK
Energy drink Bomba Energy – established in Europe, Australia and USA – is now available in the UK from Fruity Beverages.Bomba Energy comes in four colour-coded fruit flavours – red, blue, yellow and black – in grenade-shaped glass bottles with ring-pull caps.It is a mineral water-based drink with caffeine, taurine, ...
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Feel the burn with Eco-Tab
A new fuel additive has been introduced to the UK market to reduce emissions and make cars more responsive. Eco-Tab works like a catalyst, helping fuel inside the engine to have an optimum burn, and is said to increase the power of the car by 3.5 per cent. It also ...
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Celebrations at Easter
Masterfoods hopes to continue the success of its Easter range with the launch of an enhanced line-up for 2004. In previous years sales at Easter have been impressive – growing by 12.5 per cent in 2003 and 19.9 per cent in 2002 according to AC Nielsen figures.The big news for ...
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Reflecting changes
Crewe-based Viz Reflectives has re-packaged its reflective vests for motorists in a new triangular canister which keeps the contents clean, protects it from fading in the sunlight and stops it rolling around in the boot of the car. The vests are made of fluorescent fabric and EN471 industry compliant safety ...