All Products articles – Page 212
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NewsNew look for cigars
Henri Winterman’s has renamed and redesigned its range of cigarsThe name Founder’s Blend replaces Red Line, and the lion logo has been given a more modern look.Half Corona and Royales – the two key products for forecourts – will be available in the new packaging in April and May respectively.The ...
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Tennis deal extended
Interbrew UK has signed a £10m sponsorship deal that takes the Stella Artois Tennis Championships into a new era by extending its alliance for a further five years till 2010. “During the past 25 years the tournament has been a key factor in driving the success of Stella Artois, which ...
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NewsMars delight trade
The biggest countline innovation from Masterfoods in more than a decade will be available this month in the form of Mars Delight.The new product, with its two chocolate covered, rippled wafers with caramel and chocolate cream, is targeted to take the confectionery market by storm, according to Masterfoods’ trade relations ...
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Turtle display is ’key’
High visibility pos will be one of the keystones of the Turtle Wax 2004 promotional programme, according to Peter White, marketing director at Saxon, sole UK distributor .“With the launch of the ClearVue Wax & Wash range, display will play a major part in attracting the motorist’s attention,” he said.Saxon ...
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Hot launch by Eatwell
Eatwell has launched a range of microwaveable ciabatta sandwiches under the Continental Feasters brand.The Continental Feasters range will initially comprise Mediterranean Chicken Ciabatta, Ham & Cheese Ciabatta, and Tuna & Cream Cheese Melt Ciabatta.A film that encloses the packaging pops during heating letting steam to vent and allowing the bread ...
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Hot launch by Eatwell
Eatwell has launched a range of microwaveable ciabatta sandwiches under the Continental Feasters brand.The Continental Feasters range will initially comprise Mediterranean Chicken Ciabatta, Ham & Cheese Ciabatta, and Tuna & Cream Cheese Melt Ciabatta.A film that encloses the packaging pops during heating letting steam to vent and allowing the bread ...
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KP and McV tyarget impulse
KP Nuts and McV Minis are now available in an impulse format.The new 50g packs of peanuts come in two flavours – Cracked Black Pepper and Mild Indian Spices – with a rrp of 45p.The McV Minis range, which includes bite-size versions of HobNobs, Digestives and Cookies, is extending the ...
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Pots of offers from Unilever
Pot Noodle will launch its biggest ever on-pack promotion next month, giving consumers the chance to win one of 50 holidays worth £2,000.The offer will run for four weeks from May 5 across the top six flavours – Chicken & Mushroom, Beef & Tomato, Spicy Curry, Bombay Bad Boy, the ...
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Ferrero launches 3D Happy Hippos
Ferrero is moving into the biscuit category with the launch of Kinder Happy Hippo for kids.The individually wrapped 3D hippo-shaped wafer biscuit has a creamy milk and hazelnut filling and targets children aged between five and 10, and their parents. A £3m marketing support package includes two four-week bursts of ...
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Kebab flavour addition
Golden Wonder has added a Doner Kebab flavour to its range of Wheat Crunchies.The new flavour replaces Chicken & Mushroom. Rrp is 27p for a 35g pack. Golden Wonder trade marketing controller Kevin Smith said: “Doner Kebab Wheat Crunchies will be a hit with fast foods fans.”Golden Wonder has also ...
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NewsBig spend for Wall’s
Wall’s has allocated a marketing spend of £23m to support its revamped and broadened ice cream range for 2004. Heading the cast is the launch of six limited-edition Cornetto Love Potions, which will be introduced throughout the year. There will also be a Love Potions variant released under the Cornetto ...
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mint chop on the block
Cadbury Trebor Bassett has added an impulse pack of Dairy Milk with Mint Chips to its Dairy Milk Megabrand range.In research by CTB, mint was shown to be one of the most popular flavours of Dairy Milk with 83 per cent of consumers saying they would buy a smaller size. ...
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Fruit twist for Bounty
Masterfoods has launched a Bounty Mango & Passion Fruit stick into its range of ice creams for 2004.Available from April, the product comprises mango fruit swirls in Bounty coconut ice cream coated with a mango & passion fruit sorbet. Rrp is £1.Starburst Strawberry ice cream stick and Galaxy ice ...
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White maltesers launch delayed
Masterfoods has put back its launch of White Maltesers as a permanent countline from March to September 2004 to ensure enough stock is available to meet demand. The current consumer sales value of the brand is £4.2m and the product was the fastest selling new bite-size confectionery launch of 2003 ...
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NewsHydration in a drop
A new dual-action, mouthwatering product called AquaDrops – being billed as one of the biggest confectionery stories of 2004 – has been launched by Masterfoods to satisfy consumers’ needs to keep their mouths hydrated and fresh. Research shows that the target consumers for AquaDrops (18-35 year-old adults) could think ...
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Wrigley’s extra spend
The Wrigley Company is splashing out a record £46.5m in marketing support for 2004. This increased investment, said Wrigley, will help to boost the company’s high-profile move out of its traditional gum business, with the recently launched Extra Thin Ice and Extra Mints.Jo Hartop, head of communications at Wrigley, said: ...
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Werther’s £4m boost
Bendicks is splashing out £4m to support its Werther’s Original confectionery brand.The TV advertising, which is expected to be seen by 43 million adults, runs throughout the year and continues the Werther’s Grandfather theme. 01962 844800
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NewsPringles chips away at dipping market
Pringles is entering the dipping snack category with the launch of a range of dipping chips and dips. Pringles Dippers and Pringles Dips is said to be the ‘biggest ever’ new product launch for Pringles UK and Ireland, backed by a £3.5m marketing spend.The chips are shaped for easy scooping ...
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’Ballsy’ Poppets revamp
Fox’s Confectionery is relaunching the Poppets range of chocolates with what the company describes as a ‘ballsy’ new image and new packaging. Five Poppets flavours, including two new ones, are available in redesigned cartons, all of which feature their own individual Poppets character: Tuffee, Completely Mintal, Hell Raisin, Chockwork Orange ...
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Thai bites go mild
Jacob’s has added a Mild Thai variant to its Thai Bites range of rice crackers in a bid to broaden the appeal of the brand.The new flavour joins Oriental Spice, Sweet Herb, and Seaweed. A 25g bag has a rrp of 39p, while the 100g trays retail at £1.19.James Crabb, ...