All Products articles – Page 212
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News
Tennis deal extended
Interbrew UK has signed a £10m sponsorship deal that takes the Stella Artois Tennis Championships into a new era by extending its alliance for a further five years till 2010. “During the past 25 years the tournament has been a key factor in driving the success of Stella Artois, which ...
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NewsNew look for cigars
Henri Winterman’s has renamed and redesigned its range of cigarsThe name Founder’s Blend replaces Red Line, and the lion logo has been given a more modern look.Half Corona and Royales – the two key products for forecourts – will be available in the new packaging in April and May respectively.The ...
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News
Poppets cause a stir
The Poppets spring roadshow was launched in London’s Carnaby Street by Dainton and Pritchard – of TV’s Dirty Sanchez – doing a stunning skateboard jump over six members of the public.Skilled skateboarders Dirty Sanchez are famous for their on-screen dares and stunts such as stapling their fingers to desks and ...
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News
Boost impulse sweet sales
A new range of display systems from Haribo have been designed to help retailers drive impulse sales.The company, which markets three of the top five branded family-size sugar confectionery bags – Starmix, Tangastics and Kiddies’SuperMix – is launching a new countertop unit, plus two new attachments that fit onto existing ...
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News
a:m extends
McVitie’s has added a granola bar to its McV a:m range of breakfast products.Granola bars are already a success in the US and are said to offer an incremental sales opportunity and higher price points to drive category value.The McV a:m Granola Bar is made up of whole nuts, fruits, ...
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News
Soft drink sales up by 11%
Functional drinks and mineral waters are the key drivers of growth in the soft drinks category through forecourts, according to Britvic’s Soft Drinks Category Report for 2004.While sales of soft drinks through multiple forecourts (up 11 per cent) were in line with the overall market, functional drinks grew strongly and ...
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News
Wrigley’s extra spend
The Wrigley Company is splashing out a record £46.5m in marketing support for 2004. This increased investment, said Wrigley, will help to boost the company’s high-profile move out of its traditional gum business, with the recently launched Extra Thin Ice and Extra Mints.Jo Hartop, head of communications at Wrigley, said: ...
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NewsHydration in a drop
A new dual-action, mouthwatering product called AquaDrops – being billed as one of the biggest confectionery stories of 2004 – has been launched by Masterfoods to satisfy consumers’ needs to keep their mouths hydrated and fresh. Research shows that the target consumers for AquaDrops (18-35 year-old adults) could think ...
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News
White maltesers launch delayed
Masterfoods has put back its launch of White Maltesers as a permanent countline from March to September 2004 to ensure enough stock is available to meet demand. The current consumer sales value of the brand is £4.2m and the product was the fastest selling new bite-size confectionery launch of 2003 ...
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News
Fruit twist for Bounty
Masterfoods has launched a Bounty Mango & Passion Fruit stick into its range of ice creams for 2004.Available from April, the product comprises mango fruit swirls in Bounty coconut ice cream coated with a mango & passion fruit sorbet. Rrp is £1.Starburst Strawberry ice cream stick and Galaxy ice ...
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News
mint chop on the block
Cadbury Trebor Bassett has added an impulse pack of Dairy Milk with Mint Chips to its Dairy Milk Megabrand range.In research by CTB, mint was shown to be one of the most popular flavours of Dairy Milk with 83 per cent of consumers saying they would buy a smaller size. ...
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NewsBig spend for Wall’s
Wall’s has allocated a marketing spend of £23m to support its revamped and broadened ice cream range for 2004. Heading the cast is the launch of six limited-edition Cornetto Love Potions, which will be introduced throughout the year. There will also be a Love Potions variant released under the Cornetto ...
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News
Kebab flavour addition
Golden Wonder has added a Doner Kebab flavour to its range of Wheat Crunchies.The new flavour replaces Chicken & Mushroom. Rrp is 27p for a 35g pack. Golden Wonder trade marketing controller Kevin Smith said: “Doner Kebab Wheat Crunchies will be a hit with fast foods fans.”Golden Wonder has also ...
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News
Ferrero launches 3D Happy Hippos
Ferrero is moving into the biscuit category with the launch of Kinder Happy Hippo for kids.The individually wrapped 3D hippo-shaped wafer biscuit has a creamy milk and hazelnut filling and targets children aged between five and 10, and their parents. A £3m marketing support package includes two four-week bursts of ...
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News
New year, new shades
FosterGrant has unveiled its 2004 collection of sunglasses with price-points from £7.99 to £30.There are more than 100 sunglasses in the range – over half of which are new for this year. FosterGrant has also developed a display stand with a smaller footprint.01782 577055
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NewsKP raises its game
An aggressive assault on the snacks category in 2004 has been planned by the United Biscuits Group, which is raising its marketing spend for the year by 30 per cent to £44 million – its biggest-ever investment.The programme kicks off with major initiatives on two brands within the KP Snacks ...
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News
Lip-smacking variant from Lever Faberge
Lever Fabergé has launched an aloe vera variant of its Vaseline Lip Therapy lip salve. Packaged in a 20g tin, Vaseline Lip Therapy Aloe Vera has a rrp of 99p. The new variant will be supported by a nationwide ‘Love your lips’ consumer PR campaign. Adam Juniper, Vaseline Intensive Care ...
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News
Lighting up with colour
Swedish Match has launched a range of mini lights under the Cricket brand.Cricket-2-Tone lighters come in five bright colours – lime, pink, blue, orange and purple – and feature a fixed flame length for safety.The lighters are available in trays of 25. Rrp is 60p.01494 533300
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News
Green car care
Turtle Wax has launched a range of ecologically friendly car care products, which are free of artificial colourings or dyes.ClearVue Advanced Wax and ClearVue Advanced Wash come in clear 500ml plastic bottles with a rrp of £7.99 and £4.99 respectively.The wax variety is said to give a deep gloss shine ...
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News
Thai bites go mild
Jacob’s has added a Mild Thai variant to its Thai Bites range of rice crackers in a bid to broaden the appeal of the brand.The new flavour joins Oriental Spice, Sweet Herb, and Seaweed. A 25g bag has a rrp of 39p, while the 100g trays retail at £1.19.James Crabb, ...