All Products articles – Page 215
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NewsFlapjacked HobNobs
McVitie’s Cake Company is bringing the HobNobs biscuit brand into a flapjack format.Available in Nobbly & Oaty or Milk Chocolate, McV HobNobs Flapjacks combine HobNob biscuit pieces with a moist flapjack texture. Available in cases of 24, each flapjack has a rrp of 69p.The new product is targeted at snacking ...
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Lunchtime snacks for impulse
A new range of fresh salads, fruit salads and desserts from Johnson’s are now available to the ‘on-the-go’ market.There are 11 varieties of salads including Chinese prawn noodle; chicken sour cream pasta; puy lentil, bean & nut; wild mushroom, pesto & penne; Moroccan cous cous with chicken; Mediterranean tuna pasta ...
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New look for KP nuts
KP Nuts has been given a new look to increase shelf standout. The new packaging will be available on 50g and 100g impulse packs, and 200g, 300g, and 500g sharing packs.The company has also just launched a range of flavoured peanuts with a rrp of £1.35: cracked black pepper, vine-ripened ...
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NewsSilver for Rizla
Rizla has introduced a new rolling paper to cash in on the growing king size and slim sectors of the UK smoking accessories market.The Rizla King Size Slim Silver ultra thin rolling paper will be supported by national outdoor and consumer media advertising, plus point-of-sale material.The brand’s website will also ...
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All change for Kellogg’s bars
Kellogg’s is investing £4m in a major overhaul of its Cereal & Milk Bar range.The reformulated cereal bars are now lower in fat but remain fortified with vitamins, iron and calcium. Complete with a new pack design, the range is now available in the following variants: Frosties, Coco Pops, Rice ...
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Bertie returns to TV
Following nearly 10 years away from TV screens, Cadbury Trebor Bassett has unveiled its new-look Bertie Bassett character. The move is part of a strategy to help consumers easily locate products in store, while increasing profits for retailers. Chris Morgan, customer relations director, said: “The move to build on Bertie’s ...
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Big break for Kit Kat
Nestlé Rowntree has made a move on the growing bitesize confectionery market with the launch of Kit Kat Kubes.Available from September 15 in a 50g impulse and 175g hanging bag format, Kubes are mini Kit Kat pieces. Rrp is 37p and £1.25 respectively.Kubes will be marketed under the strapline ‘Have ...
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Strange soda change
Britvic Soft Drinks has been forced to rename its recently launched Freekee Soda to Tango Strange Soda following a legal challenge.Britvic’s category director Andrew Marsden said the new name would apply from September 1, adding that the product had achieved ‘fantastic success’ in its launch phase, reaching 39 per cent ...
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NewsCrisps go for gold
Golden Wonder is relaunching its range of crisps in a bid to make them the number one brand in Scotland and Northern Ireland.The company has splashed out £2m in product development – the biggest single investment in Golden Wonder’s history – while a £1.5m media spend supports the brand in ...
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NewsWrigley’s first mint
Wrigley is moving into the mint market with the launch of Extra Mints.Available from September 15, Extra Mints come in two flavours – peppermint and spearmint. Each flip-top box holds 20 mints and has a rrp of 40p. The company is putting £12m behind the launch and hopes to attract ...
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White winter for Maltesers
A white chocolate, limited edition of Maltesers goes on sale this winter. Available from November, White Maltesers will be supported by a £2m campaign including TV and poster advertising.Masterfoods advises retailers to multi-site in key impulse areas to drive sales. Dumpbins and ‘quick boxes’ should be sited in high traffic ...
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Tricks and treats
Masterfoods is to run in-store Halloween activity during October to support its funsize chocolate confectionery brands – Mars, Maltesers, Twix, Milky Way, Snickers and Bounty.Masterfoods says funsize sales currently represent 28 per cent of the take-home confectionery market.The new initiative aims to underline the importance of Halloween in terms of ...
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NewsIndividual approach
Exclusive to forecourts and foodservice outlets, Manor Bakeries has introduced Mr Kipling Individuals.Available from August, Mr Kipling Individuals are initially available in Apple Pie and Cherry Bakewell varieties with a rrp of 49p.“Mr Kipling Individuals is part of stage two in the brand’s communication targeting out-of-home consumption following the recent ...
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Souper idea for cars
Heinz has introduced a range of microwaveable soup cups available in four flavours – sundried tomato & basil, forest mushroom, chicken & golden sweetcorn, and cream of tomato.The soups are ready to eat in 90 seconds, and with a snap-on lid, insulated cup and sleeve, are ideal for eating on ...
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Handy profit earners
Nestlé Foodservice has unveiled two new microwaveable hand-held snack products.Herta Baginnis are described as a ‘bread boat’ with a range of different fillings – tuna provencal, bacon & onion, pizza with ham and goat’s cheese and tomato. Herta Hot Dogs are available with cheese or cheese & onion. The snacks ...
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NewsKP’s flavour focus
Hula Hoops is revitalising its range with the introduction of a new look and two new flavours – cheese toastie and bacon & ketchup.Available from mid-August, the revamped brand will be supported with a new advertising campaign – all part of the brand’s £10m marketing spend this year.The packaging redesign ...
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Kellogg’s fruit snack pack
Kellogg’s has launched Screamin’ Fruit Squidgers, a crushed fruit snack targeted at the children’s lunchbox market.Available in strawberry, apple and blackcurrant flavours, a single pack of Screamin’ Fruit Squidgers has a rrp of 55p.Support includes TV and outdoor advertising.0161 869 2000
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Pure and innocent
Innocent Drinks has launched a range of juicy waters made from spring water, fruit and natural beet sugar.The juicy waters come in three flavours – lemon & lime, mango & passion fruit, and cranberry & fresh lime. A 380ml glass bottle has a rrp of between £1.29 and £1.50. 020 ...
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Sporty move for Ribena
GlaxoSmithKline is extending its Ribena range with the launch of a new sportscap variety.The 330ml sportscap Ribena comes in blackcurrant original and mixed berry flavours. Rrp is 75p.Support for the new variant forms part of the overall £36m brand investment for 2003. The campaign for sportscap runs throughout the summer ...
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Wild time for Skittles
Skittles has launched a limited edition Wild Berry variant. Flavours include cherry, blackberry-apple, raspberry, strawberry-kiwi and blueberry.Packaged in a 55g purple bag, Skittles Wild Berry is available for eight weeks at a rrp of 30p.Sam McElligott, trade relations manager at Masterfoods, said: “Limited editions create interest in the confectionery market ...