All Products articles – Page 215
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News
Apple flavour fruit shoot
Fruit Shoot from Robinsons is now available in apple flavour.According to research by Britvic, apple appeals to 85 per cent of kids and they rank it as their favourite flavour. It is also Mum’s preferred flavour for kids after blackcurrant & apple. Fruit Shoot Apple will benefit from the £7m ...
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Crosse & Blackwell brand overhaul
Crosse & Blackwell has been given a uniformed identity and a number of new products will be introduced in a major brand overhaul.New packaging will be phased in across all the Crosse & Blackwell products over the next 12 months.The existing ranges under the Mortons and Hartleys names will be ...
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Tricks and treats
Masterfoods is to run in-store Halloween activity during October to support its funsize chocolate confectionery brands – Mars, Maltesers, Twix, Milky Way, Snickers and Bounty.Masterfoods says funsize sales currently represent 28 per cent of the take-home confectionery market.The new initiative aims to underline the importance of Halloween in terms of ...
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White winter for Maltesers
A white chocolate, limited edition of Maltesers goes on sale this winter. Available from November, White Maltesers will be supported by a £2m campaign including TV and poster advertising.Masterfoods advises retailers to multi-site in key impulse areas to drive sales. Dumpbins and ‘quick boxes’ should be sited in high traffic ...
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NewsWrigley’s first mint
Wrigley is moving into the mint market with the launch of Extra Mints.Available from September 15, Extra Mints come in two flavours – peppermint and spearmint. Each flip-top box holds 20 mints and has a rrp of 40p. The company is putting £12m behind the launch and hopes to attract ...
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NewsCrisps go for gold
Golden Wonder is relaunching its range of crisps in a bid to make them the number one brand in Scotland and Northern Ireland.The company has splashed out £2m in product development – the biggest single investment in Golden Wonder’s history – while a £1.5m media spend supports the brand in ...
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Strange soda change
Britvic Soft Drinks has been forced to rename its recently launched Freekee Soda to Tango Strange Soda following a legal challenge.Britvic’s category director Andrew Marsden said the new name would apply from September 1, adding that the product had achieved ‘fantastic success’ in its launch phase, reaching 39 per cent ...
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Big break for Kit Kat
Nestlé Rowntree has made a move on the growing bitesize confectionery market with the launch of Kit Kat Kubes.Available from September 15 in a 50g impulse and 175g hanging bag format, Kubes are mini Kit Kat pieces. Rrp is 37p and £1.25 respectively.Kubes will be marketed under the strapline ‘Have ...
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Bertie returns to TV
Following nearly 10 years away from TV screens, Cadbury Trebor Bassett has unveiled its new-look Bertie Bassett character. The move is part of a strategy to help consumers easily locate products in store, while increasing profits for retailers. Chris Morgan, customer relations director, said: “The move to build on Bertie’s ...
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All change for Kellogg’s bars
Kellogg’s is investing £4m in a major overhaul of its Cereal & Milk Bar range.The reformulated cereal bars are now lower in fat but remain fortified with vitamins, iron and calcium. Complete with a new pack design, the range is now available in the following variants: Frosties, Coco Pops, Rice ...
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Wild time for Skittles
Skittles has launched a limited edition Wild Berry variant. Flavours include cherry, blackberry-apple, raspberry, strawberry-kiwi and blueberry.Packaged in a 55g purple bag, Skittles Wild Berry is available for eight weeks at a rrp of 30p.Sam McElligott, trade relations manager at Masterfoods, said: “Limited editions create interest in the confectionery market ...
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Sporty move for Ribena
GlaxoSmithKline is extending its Ribena range with the launch of a new sportscap variety.The 330ml sportscap Ribena comes in blackcurrant original and mixed berry flavours. Rrp is 75p.Support for the new variant forms part of the overall £36m brand investment for 2003. The campaign for sportscap runs throughout the summer ...
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Pure and innocent
Innocent Drinks has launched a range of juicy waters made from spring water, fruit and natural beet sugar.The juicy waters come in three flavours – lemon & lime, mango & passion fruit, and cranberry & fresh lime. A 380ml glass bottle has a rrp of between £1.29 and £1.50. 020 ...
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Kellogg’s fruit snack pack
Kellogg’s has launched Screamin’ Fruit Squidgers, a crushed fruit snack targeted at the children’s lunchbox market.Available in strawberry, apple and blackcurrant flavours, a single pack of Screamin’ Fruit Squidgers has a rrp of 55p.Support includes TV and outdoor advertising.0161 869 2000
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NewsKP’s flavour focus
Hula Hoops is revitalising its range with the introduction of a new look and two new flavours – cheese toastie and bacon & ketchup.Available from mid-August, the revamped brand will be supported with a new advertising campaign – all part of the brand’s £10m marketing spend this year.The packaging redesign ...
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Handy profit earners
Nestlé Foodservice has unveiled two new microwaveable hand-held snack products.Herta Baginnis are described as a ‘bread boat’ with a range of different fillings – tuna provencal, bacon & onion, pizza with ham and goat’s cheese and tomato. Herta Hot Dogs are available with cheese or cheese & onion. The snacks ...
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Souper idea for cars
Heinz has introduced a range of microwaveable soup cups available in four flavours – sundried tomato & basil, forest mushroom, chicken & golden sweetcorn, and cream of tomato.The soups are ready to eat in 90 seconds, and with a snap-on lid, insulated cup and sleeve, are ideal for eating on ...
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NewsIndividual approach
Exclusive to forecourts and foodservice outlets, Manor Bakeries has introduced Mr Kipling Individuals.Available from August, Mr Kipling Individuals are initially available in Apple Pie and Cherry Bakewell varieties with a rrp of 49p.“Mr Kipling Individuals is part of stage two in the brand’s communication targeting out-of-home consumption following the recent ...
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Rollup, roll up...
Gallaher has repackaged Old Holborn 12.5g in laminate pouches, which are available in a new half-outer size (10 x 12.5g pouches). The move is in response to retailers’ feedback indicating that block packaging was difficult to merchandise.Meanwhile, in a move to capture the price-conscious smoker, Amber Leaf 25g and Samson ...
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The power of Tic Tac on TV
Tic Tac is back on air this summer with a new TV ad to support its newest flavour, Extra Strong.Running alongside the original ‘Train’ commercial, the new Extra Strong ad, called ‘Towel’, airs until the end of August.The ad opens with a girl on a beach struggling to change under ...