All Products articles – Page 206
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News
Icy blast with Wrigley Extra Ice
Extra Ice is a new flavour addition to the Extra chewing gum range, replacing Extra Winterfresh. Jo Hartop, head of communications at Wrigley, said: “This is an exciting new flavour addition to the Extra brand, which delivers an incredible icy blast and breath-freshening sensation.“Our heavyweight marketing support package for Extra ...
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Relaunch for Chewits
Leaf UK is relaunching its Chewits kids confectionery brand with new pack designs, new variants and an improved recipe.Orange flavour will join the stickpack range, which includes strawberry, blackcurrant, and fruit salad. And the Xtremely Sour range will see the introduction of Hot Lime flavour. Recipe changes include the addition ...
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Kettle’s chilli offer
Kettle Chips is launching a new mango chilli variety that combines chilli heat with the fruitiness of mango.This is the first new flavour launch in the company’s revised seasonal-edition programme, which will see two seasonal launches a year, in summer and in winter. As with all Kettle Chips, the new ...
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NewsLasting power with Duracell
Duracell has introduced a new formula for Duracell Plus and Duracell Ultra M3 batteries, which is said to deliver longer lasting power for everyday and hi-tech devices.The relaunch, which includes new pack designs, will be supported by a new TV ad campaign, which breaks next month. 0800 716434
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News
Fruity mix and nuts
United Biscuits UK (UBUK) is adding a healthier proposition to its range of nuts with KP Origins, a range of fruit and nut yoghurt mixes. Exotic Fruit, Nut & Yoghurt mix contains papaya, pineapple, melon, jumbo raisins, yoghurt coated peanuts, cashews and almonds; and Summer Fruit & Nut mix contains ...
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NewsRoses keep growing
Range rationalisation and rebranding are the cornerstones of Cadbury Trebor Bassett’s activity for Christmas 2005.This will include a major relaunch of its traditional Christmas range, with a greater focus on the new Cadbury masterbranding. The iconic purple colour will be coupled with ‘Magic of Christmas’ branding. The successful Roses Luxury ...
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KitKat’s Kool summer
Nestlé Rowntree is planning to boost retailers’ confectionery sales this summer with the launch of its KitKat Kool It promotion.Thousands of prizes will be up for grabs on KitKat four-finger packs, including a Ford Streetka car and mini fridges. Each wrapper contains a promotional code, which consumers can either text ...
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Xtreme power pack
Panasonic has launched a range of batteries with new technology that delivers up to three times more energy than alkaline batteries in digital equipment.The Digital Xtreme Power range uses technology called Oxyride, which is designed to cater for the rapidly growing market of digital high-drain appliances. A two-battery pack has ...
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News
Heinz spices up Beanz
Heinz is taking the next step in its ‘Bake Beanz Strategy’ with the launch of Heinz Mean Beanz, a range of spicy beans.Mean Beanz come in four flavours – sweet chilli, Mexican, tikka and jalfrezi – and each recipe is blended with up to 15 spices.Heinz launched its baked bean ...
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Benedicks’ hard boiled plans
Bendicks is introducing two limited editions to generate increased consumer interest and drive incremental sales in the hard-boiled sweet sector.Werther’s Original Butter Mints and Campino Cherries & Cream will join the existing range of Werther’s and Campino. Werther’s Butter Mints have a rrp of 95p for a 150g pack, while ...
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NewsMarlboro blends in
Philip Morris is launching an extension to the Marlboro cigarette brand – Marlboro Blend 28. Marlboro Blend 28 balances Virginia, Burley and Oriental tobaccos to meet the taste preferences of UK smokers, who prefer Virginia-style cigarettes, which are smoother than American blend cigarettes. Virginia tobacco is the dominant blend ...
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Saxon’s sticky business deal
Saxon Industries is exclusively distributing a product for looking after things in the car, around the home or in the office.Sticmatz are sticky mats that grip to virtually any clean surface, flat or curved, and hold any object placed on them – putting an end to the hunt for misplaced ...
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NewsDrinks get some Z treatment
Coca-Cola Great Britain (CCGB) is repositioning its diet flavoured carbonated soft drinks with the launch of the Z range. As of this month, light variants of Fanta, Sprite, Dr Pepper and Lilt will be relaunched as Z, with Z standing for Zero Added Sugar. The move is in response to ...
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News
Drinks get some Z treatment
Coca-Cola Great Britain (CCGB) is repositioning its diet flavoured carbonated soft drinks with the launch of the Z range. As of this month, light variants of Fanta, Sprite, Dr Pepper and Lilt will be relaunched as Z, with Z standing for Zero Added Sugar. The move is in response to ...
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News
The force is strong with pringles
Pringles is launching its biggest ever movie tie-in this spring, with Star Wars Episode III Revenge of the Sith.The on-pack promotion – Win the Pringles Jedi Challenge – is in-store now, running across four of Pringles’ 200g flavours. Cans will feature special Revenge of the Sith themed character matches – ...
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News
Tropicana juice gets fresh new look
Pepsico is relaunching its Tropicana juice as part of a £7.7m brand drive this year.New packaging will feature across both impulse and take home products, backed by a £4.5m TV campaign. The impulse campaign starts this month, followed by a grocery campaign in May.To drive awareness and trial, Tropicana has ...
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Maynards new gem
Cadbury Trebor Bassett is widening the scope of its Maynards portfolio with the introduction of two new products. Sports Mixture and Lion Midget Gems are to be brought under the Maynards masterbrand in a move that is expected to introduce many new consumers to the confectionery brand. In addition both ...
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Wrigley rides on
The Wrigley Company has signed a new sponsorship deal with GSE Racing’s Ducati team, featuring its Airwaves brand. The high profile deal is set to run for three years, and has facilitated GSE Racing’s return to British Superbikes after a year’s absence. The new team will be known ...
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NewsWin with Wonka
Nestlé Rowntree is to be the official partner of the forthcoming Warner Bros film Charlie and the Chocolate Factory.The film, starring Johnny Depp, is released on July 29 and is expected to be a massive box office success. Graham Walker, Nestlé Rowntree sales communications manager, says: “We’re absolutely delighted ...
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All white for 2005
Following a tough year blighted by the weather, Masterfoods is hoping to stir some interest in the ice cream market with two launches – White Maltesers ice cream stick, and Mars Midnight ice cream bar.The White Maltesers ice cream stick is a variant of the Milk Chocolate Maltesers ice cream. ...