All Products articles – Page 206
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News
Relaunch for Chewits
Leaf UK is relaunching its Chewits kids confectionery brand with new pack designs, new variants and an improved recipe.Orange flavour will join the stickpack range, which includes strawberry, blackcurrant, and fruit salad. And the Xtremely Sour range will see the introduction of Hot Lime flavour. Recipe changes include the addition ...
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Icy blast with Wrigley Extra Ice
Extra Ice is a new flavour addition to the Extra chewing gum range, replacing Extra Winterfresh. Jo Hartop, head of communications at Wrigley, said: “This is an exciting new flavour addition to the Extra brand, which delivers an incredible icy blast and breath-freshening sensation.“Our heavyweight marketing support package for Extra ...
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The bigger dipper
Bel UK has launched the Big Cheez Dipper, a larger cheese snack pot with bigger breadsticks and more of the smooth and creamy cheese from The Laughing Cow.Available in 70g pots at a rrp of 75p in both original and light variants, the Big Cheez Dipper is being supported by ...
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NewsLive film with beer
Stella Artois has unveiled its 2005 marketing activity, spearheaded by a consumer promotion called Live Film, with prizes worth over £20m. Running on 50 million Stella Artois packs, the promotion, which is supported with press advertising, gives consumers a once-in-a-lifetime chance to experience a film classic, or win one of ...
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News
Live film with beer
Stella Artois has unveiled its 2005 marketing activity, spearheaded by a consumer promotion called Live Film, with prizes worth over £20m. Running on 50 million Stella Artois packs, the promotion, which is supported with press advertising, gives consumers a once-in-a-lifetime chance to experience a film classic, or win one of ...
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News
A slice of the action
McVitie’s is relaunching its range of ‘eat now’ cakes with the addition of six new products.Chocolate Digestive Flapjack, Fruit Flapjack, Toffee & Caramel Flapjack, and Toffee & Apple muffin join McVitie’s existing range of flapjacks and muffins.And the launch of Caramel Shortcake Slices and Chocolate Digestive Slices sees McVitie’s enter ...
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NewsWin with Wonka
Nestlé Rowntree is to be the official partner of the forthcoming Warner Bros film Charlie and the Chocolate Factory.The film, starring Johnny Depp, is released on July 29 and is expected to be a massive box office success. Graham Walker, Nestlé Rowntree sales communications manager, says: “We’re absolutely delighted ...
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News
Wrigley rides on
The Wrigley Company has signed a new sponsorship deal with GSE Racing’s Ducati team, featuring its Airwaves brand. The high profile deal is set to run for three years, and has facilitated GSE Racing’s return to British Superbikes after a year’s absence. The new team will be known ...
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News
Maynards new gem
Cadbury Trebor Bassett is widening the scope of its Maynards portfolio with the introduction of two new products. Sports Mixture and Lion Midget Gems are to be brought under the Maynards masterbrand in a move that is expected to introduce many new consumers to the confectionery brand. In addition both ...
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News
Tropicana juice gets fresh new look
Pepsico is relaunching its Tropicana juice as part of a £7.7m brand drive this year.New packaging will feature across both impulse and take home products, backed by a £4.5m TV campaign. The impulse campaign starts this month, followed by a grocery campaign in May.To drive awareness and trial, Tropicana has ...
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The force is strong with pringles
Pringles is launching its biggest ever movie tie-in this spring, with Star Wars Episode III Revenge of the Sith.The on-pack promotion – Win the Pringles Jedi Challenge – is in-store now, running across four of Pringles’ 200g flavours. Cans will feature special Revenge of the Sith themed character matches – ...
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NewsDrinks get some Z treatment
Coca-Cola Great Britain (CCGB) is repositioning its diet flavoured carbonated soft drinks with the launch of the Z range. As of this month, light variants of Fanta, Sprite, Dr Pepper and Lilt will be relaunched as Z, with Z standing for Zero Added Sugar. The move is in response to ...
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News
Drinks get some Z treatment
Coca-Cola Great Britain (CCGB) is repositioning its diet flavoured carbonated soft drinks with the launch of the Z range. As of this month, light variants of Fanta, Sprite, Dr Pepper and Lilt will be relaunched as Z, with Z standing for Zero Added Sugar. The move is in response to ...
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News
Saxon’s sticky business deal
Saxon Industries is exclusively distributing a product for looking after things in the car, around the home or in the office.Sticmatz are sticky mats that grip to virtually any clean surface, flat or curved, and hold any object placed on them – putting an end to the hunt for misplaced ...
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NewsMarlboro blends in
Philip Morris is launching an extension to the Marlboro cigarette brand – Marlboro Blend 28. Marlboro Blend 28 balances Virginia, Burley and Oriental tobaccos to meet the taste preferences of UK smokers, who prefer Virginia-style cigarettes, which are smoother than American blend cigarettes. Virginia tobacco is the dominant blend ...
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Benedicks’ hard boiled plans
Bendicks is introducing two limited editions to generate increased consumer interest and drive incremental sales in the hard-boiled sweet sector.Werther’s Original Butter Mints and Campino Cherries & Cream will join the existing range of Werther’s and Campino. Werther’s Butter Mints have a rrp of 95p for a 150g pack, while ...
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News
Heinz spices up Beanz
Heinz is taking the next step in its ‘Bake Beanz Strategy’ with the launch of Heinz Mean Beanz, a range of spicy beans.Mean Beanz come in four flavours – sweet chilli, Mexican, tikka and jalfrezi – and each recipe is blended with up to 15 spices.Heinz launched its baked bean ...
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New-look Smarties
Nestlé Rowntree’s Smarties tube is being given a contemporary new look with the launch of the six-sided ‘Hexatube’. This is the first ever change of the traditional Smarties tube since the product was launched 67 years ago.The hexagonal tube comes with a resealable flip-top lid and the familiar letter on ...
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Gian strawbs for sharing
Haribo has launched a family-sized bag of its best-selling Giant Strawbs countline. The strawberry-shaped jelly sweet containing real strawberry juice has a rrp of 99p to £1.02, and the bags re packed in outers of 12.Rory Goodwin, sales director of Haribo, said: “We are upbeat about the sales prospects for ...
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More flavours for sensations
Walkers is adding a new limited edition flavour and two selection four-packs to its Sensations range.Roasted onion & balsamic vinegar, and the Sensations Crisps and Sensations Eastern selections will be supported by a £2m ad campaign featuring Gary Lineker and Tara Palmer-Tomkinson.The new flavour has a rrp of 40p while ...