All Products articles – Page 202
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News
Drinking in the fruit
Hero, the Swiss-based food group, says it is introducing a new category of ‘drinking fruit’ to the UK. Fruit2day combines fruit pieces with purees and juices, to provide the equivalent of two portions of fruit in one 205ml bottle.Available in three variants, the product is aimed at busy consumers looking ...
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Lynx launches new smellies
Leading male grooming brand Lynx has launched a new fragrance, Click, supported by a £7m marketing campaign featuring film star Ben Affleck. TV and cinema ads for Lynx ‘Click’ break this month and are the first to feature a celebrity in the brand’s 21 year history. Made by Unilever, ...
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NewsWalkers’ new look
Walkers has announced a £20m relaunch of its core crisp range following a reduction in fat and salt content – said to be the most significant change in the brand’s history.A new healthier recipe sees the crisps cooked in sunseed oil and containing 70% less saturated fat than in 2005. ...
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Mini snacks
Red Mill Snack Foods is launching a mini sausage snacking range.Available this month, Kabs are Kabanos-style mini pork sausages in a 70g pack and come in either classic or chilli flavours. The product comes in clip-stripped bags that can be stored at both chilled and ambient temperatures. Meanwhile, Red Mill’s ...
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Pepsi’s smooth ride
PepsiCo is spending £5m on the relaunch of PJ Smoothies, which it acquired last year. This will include new-look packaging and flavours as well as a TV advertising campaign with the slogan ‘Want fruit, Drink Fruit’.The 250ml range features eight flavours, including four Super Smoothies which offer additional functional benefits. ...
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Ahead of the rest
United Biscuits UK is investing £3m in the relaunch of its healthier beacon brand Go Ahead. This includes a new logo and packaging design, as well as expansion into the bagged snacks category with two new low-fat ranges – Crinkly crisps and Crispy Bites. The Yoghurt Breaks range will also ...
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News
Ahead of the rest
United Biscuits UK is investing £3m in the relaunch of its healthier beacon brand Go Ahead. This includes a new logo and packaging design, as well as expansion into the bagged snacks category with two new low-fat ranges – Crinkly crisps and Crispy Bites. The Yoghurt Breaks range will also ...
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News
A cleaner approach
New company Visorvision has launched the V2 Sponge pocket pack for motorcyclists.The V2 visor-cleaning sponge needs no solvents or chemicals to clean, but works with just a little water poured onto it.Helen Moriarty, director of Visorvision, says that most motorcyclists ride unprepared to clean their visors and end up using ...
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Promotional boost
Glendale is promoting its newly enlarged Yankee snacking range for block merchandising and multi-buy promotions.The latest Yankee products can be microwaved or oven-heated and include filled baguettes and the recently launched Yankee Burritos, both in three flavours. There are also three burger lines and three hot filled-bread varieties. A single ...
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News
New Year push for Coca-Cola
Coca-Cola Enterprises has launched a major promotional push for its sugar-free and Z (Zero Added Sugar) ranges of drinks.Aiming to capitalise on New Year’s diet resolutions, the brands will benefit from new on-pack labelling and a ‘Love the taste, Lose the sugar’ advertising theme.01895 231313
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Cola with a coffee hit
Britvic Soft Drinks is bringing further innovation to the cola sub-category with the launch of Pepsi Max Cino. The new variant combines the no- sugar maximum taste of Pepsi Max with a shot of cappuccino flavour and is available in 500ml and 2ltr bottles and 6x330ml can multipacks.Research by AC ...
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Mad scramble for Creme Egg
Cadbury Creme Egg, the best-selling chocolate snacking product between January 1 and Easter, is back in stores. Cadbury Trebor Bassett has spent £4m improving the product and its wrapper to ensure every egg is fully covered with foil.The eggs will enjoy multi-media support, including TV advertising emphasising the fun credentials ...
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Wrigley doubles up
Wrigley is extending two of its top-selling brands this month. Joining the Airwaves chewing gum range is Airwaves Active, containing guarana. The gum combines citrus flavours with a menthol hit to give an invigorating kick. It comes in a new compact blister pack format.Hubba Bubba – the UK’s best-selling bubblegum ...
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Firing up more sales
Bord Na Mona, the Irish supplier of instant winter fuel brands for real fires, is stepping up its trading relationships and distribution channels in the UK following a successful launch last year.Distributed in the UK by Rectella International, media predictions of a big freeze this winter have helped boost sales ...
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Heads up
Walkers is extending its Heads brand with the launch of Cheese Heads, a healthier baked snack with no artificial colours, flavours or preservatives.The new product follows the success of the Potato Heads brand, launched in January 2005, and is also intended to appeal to mums looking for healthier snacks for ...
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Single shot of health
Unilever UK Foods has launched its Vie Shot range in a single pack format. Vie Shot is a mini health drink containing fruit and vegetables to help consumers reach the recommended five-a-day target. Vie Shot Singles is aimed at people on the go and is available in apple-carrot-strawberry and banana-pumpkin-kiwi ...
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Sprinkled with profits
A new range of individually-wrapped doughnuts has been launched by Kitchen Range Foods. Sold in high-impact packaging, the doughnuts are available in chocolate, strawberry and sprinkle-top varieties. They take 40-45 minutes to defrost and then have a 72-hour shelf life at ambient temperature. David Young, head of marketing at Kitchen ...
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Delightful eggs
Cadbury Trebor Bassett’s Easter 2006 range focuses on special gifts, while the ever-popular Creme Egg is back in store and on TV screens from January 1. This year’s collection aims to build on the success of Cadbury Easter Egg Delight, the premium shell egg range launched for 2005. The luxury ...
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Batchelors two super flavours
Batchelors SuperNoodles has two new varieties – mild Mexican chilli and 98% fat-free smoky bacon. Both retail at 37p. Launched in 1979, SuperNoodles is a firm favourite with adults and children. There are 11 different flavours in total, with chicken and barbecue beef the best sellers.The brand will be backed ...
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Crunchie blasts off
Cadbury Trebor Bassett has launched Crunchie Blast – the first new product development for the brand in five years.The bar combines Crunchie honeycomb granules with crisp rice and popping candy, covered in milk chocolate.Mike Tipping, head of customer relations for Cadbury Trebor Bassett, says: “Crunchie Blast is a great fun ...



















