Unilever UK Foods has launched its Vie Shot range in a single pack format. Vie Shot is a mini health drink containing fruit and vegetables to help consumers reach the recommended five-a-day target. Vie Shot Singles is aimed at people on the go and is available in apple-carrot-strawberry and banana-pumpkin-kiwi varieties.
Julie Gilroy, Vie Shot business manager, says the convenient ‘one shot boost’ offers a massive opportunity for impulse stores, as consumers with busy lifestyles look for easy-to-use brands to help them manage their diets.
The three-pack format was launched in June 2005 and has already achieved more than £2m of sales.