Cadbury Creme Egg, the best-selling chocolate snacking product between January 1 and Easter, is back in stores.

Cadbury Trebor Bassett has spent £4m improving the product and its wrapper to ensure every egg is fully covered with foil.

The eggs will enjoy multi-media support, including TV advertising emphasising the fun credentials of the brand.

Eye-catching point-of-sale materials are available to help retailers maximise impulse sales.

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