All Products articles – Page 205
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News
Boosting the range
Iron Brew is a new addition to the Boost Drinks family – all designed to lift energy levels and increase alertness – and has been launched to cater for the different taste requirements of energy drink customers.The drink has added taurine and caffeine. Available in a silver 1-litre bottles, ...
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News
Classic Corners of the USA
Müller Corner has four new American Classic flavours: Alabama chocolate fudge cake, blueberry Manhattan cheesecake, New England banoffee pie and Florida Key lime pie.They come in 150g single pots, rrp 38p; and in a six-pack for £1.99. The Florida Key lime pie flavour is only available in the six-pack. The ...
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News
Tropical delights
Another exotic flavour is joining the Jamaican fruit drink range, Tropical Rhythms, which is marketed in this country by Ubevco Distributors.June plum – which has a high vitamin C content – is apparently a popular fruit throughout the Caribbean, and has been blended with lime and ginger to produce a ...
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NewsDunhill development
Premium cigarette brand Dunhill has been relaunched following a two-year development, which has resulted in a new look and taste.The modern and aspirational image is designed to appeal to 20-35-year-old premium-brand smokers. Claire Doyle, head of brand at British American Tobacco, said: “Smokers’ attitudes at the premium end of the ...
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News
Extra thin Styx for students
Swedish Match has launched an extra slim filters version of its Styx Combi Pack.Just like the slim filters variant, it combines 50 green cigarette rolling papers with 50 filters, in one convenient pocket-sized flip-top box.Rrp is 59p and packs are targeted at 18-30-year-old students and first-jobbers who want thinner papers.01494 ...
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News
Gallaher voted top
Gallaher has won Best Supplier as voted for by retailers in the annual Convenience Tracking Programme Awards, organised by Harris International Marketing.The tobacco company was voted top for its commitment to the convenience sector, full order fulfilment, knowledge of shoppers, knowledge of retailers’ business, and for its expertise in display ...
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News
Lucozade rides high
Lucozade Sport, the official sports drink of the FA Premier League, is launching a football-themed on-pack promotion.Featuring Liverpool and England midfielder Steven Gerrard, it is supported by a £2.1m marketing campaign and gives consumers the chance to instantly win money-can’t-buy Premier League-related prizes .The top prize is a limo ride ...
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NewsPromises, promises
Masterfoods is expecting a 20% uplift in sales in its Galaxy large block range, following the launch of Promises, which it claims will attract new customers to the brand as well as create a new ‘everyday luxury’ confectionery category.Available from September, Promises has been developed in response to the growing ...
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NewsNew Helix appeal
Shell Helix is being relaunched with a new formulation and high-profile trade and consumer marketing campaign.After three years in research and development, the new Shell Helix contains special cleaning agents that actively lock away harmful dirt and deposits and condition car engines. As well as protecting the engine, tests have ...
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News
Gorgeous gift from Bendicks
Gorgeous is a new boxed assortment containing five individually-wrapped bitesize milk, dark, white and marbled chocolates. The launch follows research that found boxed chocolates are mostly bought by women for women. Available from August, there will be a 30g trial pack retailing at 69p plus a 200g pack at £3.49 ...
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News
Cadbury party time
Cadbury wants to share its centenary birthday with other businesses that are 100 years old. Members of the Cadbury Dairy Milk (CDM) Happy 100 Club will be entered into an exclusive free prize draw to win a birthday treat. So if you work in a business that is turning 100 ...
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News
Terry’s chocs in mint condition
Terry’s Chocolate Orange, always a hit at Christmas, is being joined by a new mint variety for this year only. It comes in a mint green box in shelf-ready packaging.Meanwhile, launched in time for Halloween are Terry’s Chocolate Orange Sparklers, bitesize oranges with crackling popping candy. Kraft Foods’ Christmas ...
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News
Savoury delights
Pork Farms has added two new savouries to it range: Cumberland sausage & tomato, and ham & pepperoni. Both are made from light puff pastry folded around the topping and sprinkled with cheese.The company’s marketing director Gary Johnston says: “Our new savouries are being launched to refresh the food-to-go category ...
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Gadgets galore
KickBack Lifestyle is poised to launch a range of everyday products and gadgets into the forecourt market. The Everyday brand will include items such as MP3 accessories, weather stations, multi tools, torches, CD players and digital display radios.Nick Lloyd, KickBack Lifestyle’s managing director and former retail director of RoadChef, said ...
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NewsWalkers hat-trick
Walkers has launched a core range of Doritos especially for the impulse channel.There are new 140g, 99p pricemarked packs in the three best-selling flavours: lightly salted, tangy cheese and cool original. New ‘best ever’ Doritos hot salsa and mild salsa dips come in smaller size jars for impulse – 300g. ...
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News
The joy of sharing
M&M’s plans to take a bigger chunk of the bitesize market with a £3.3m spend on TV advertising, new packaging and an exclusive sponsorship deal. The activity targets 16-34-year-olds to portray M&M’s as a brand to share with friends. The six-ad TV campaign, which breaks this month, focuses on M&M’s ...
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News
A slice of the action
McVitie’s is relaunching its range of ‘eat now’ cakes with the addition of six new products.Chocolate Digestive Flapjack, Fruit Flapjack, Toffee & Caramel Flapjack, and Toffee & Apple muffin join McVitie’s existing range of flapjacks and muffins.And the launch of Caramel Shortcake Slices and Chocolate Digestive Slices sees McVitie’s enter ...
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NewsLive film with beer
Stella Artois has unveiled its 2005 marketing activity, spearheaded by a consumer promotion called Live Film, with prizes worth over £20m. Running on 50 million Stella Artois packs, the promotion, which is supported with press advertising, gives consumers a once-in-a-lifetime chance to experience a film classic, or win one of ...
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News
Live film with beer
Stella Artois has unveiled its 2005 marketing activity, spearheaded by a consumer promotion called Live Film, with prizes worth over £20m. Running on 50 million Stella Artois packs, the promotion, which is supported with press advertising, gives consumers a once-in-a-lifetime chance to experience a film classic, or win one of ...
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News
The bigger dipper
Bel UK has launched the Big Cheez Dipper, a larger cheese snack pot with bigger breadsticks and more of the smooth and creamy cheese from The Laughing Cow.Available in 70g pots at a rrp of 75p in both original and light variants, the Big Cheez Dipper is being supported by ...