Bassett’s single roll packs are being given a new look following the successful makeover of Bassett’s hanging bags in January. Backed by a £3m advertising push, the new rolls will feature the same design as the bags, including a more prominent Bertie Bassett.

As part of the move, Trebor Softfruits will be repositioned under the Bassett’s brand to align the core brand values of “fun and pleasure”. It will also be available in a new 200g bag format.

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