Masterfoods is relaunching its Snickers and Mars ‘Big Ones’. From January 2006 the kingsize countlines will be sold in a two-bar format called Duo. The new design features ‘Snap Pack’ packaging, with two pieces of chocolate inside which consumers can eat all in one go, share or save for later.
The kingsize category is worth £138m (AC Nielsen), with strong sales through forecourts. The Snickers and Mars Big Ones are currently the top-selling kingsize bars in the UK and are both enjoying year-on-year sales growth.
Meanwhile the Snickers and Mars main brands are set to receive marketing support of £21m during 2006, including TV advertising and sponsorship.