The latest on-pack promotion from Coca-Cola Enterprises gives consumers the chance to win ’The Ultimate Nintendo Wii Games Room’. Ten prizes are up for grabs every day throughout May and June. The prizes comprise a Nintendo Wii, a sports game, plasma screen and a mini fridge full of Fanta, Sprite and Dr Pepper.

Consumers with winning packs enter the competition via text or online.

The activity is backed by a £2m media campaign including a TV ad, online advertising and a special website.

A range of pos material is also available.

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