The latest on-pack promotion from Coca-Cola Enterprises gives consumers the chance to win ’The Ultimate Nintendo Wii Games Room’. Ten prizes are up for grabs every day throughout May and June. The prizes comprise a Nintendo Wii, a sports game, plasma screen and a mini fridge full of Fanta, Sprite and Dr Pepper.
Consumers with winning packs enter the competition via text or online.
The activity is backed by a £2m media campaign including a TV ad, online advertising and a special website.
A range of pos material is also available.