Nestlé Confectionery’s Quality Street Matchmakers brand is now sponsoring Harry Hill’s TV Burp.
After celebrating its 40th birthday last year, Matchmakers was rebranded under the Quality Street banner.
It is available in mint and orange varieties and is now being pushed as an ’ideal for sharing’ product. Both varieties come in 151g packs with a recommended retail price of £2.14.
The sponsorship of the prime time family show began on January 31 and will run for 10 weeks. The programme regularly gets more than six million viewers.
Nestlé UK trade relations manager, Graham Walker, said: "This is set to be a hugely positive year for Quality Street Matchmakers with £3m being invested in the brand including the exciting sponsorship of Harry Hill’s TV Burp.
"Retailers should stock up now."
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