Castrol has finalised a sponsorship agreement with UEFA to become an official global sponsor of Euro 2008.
The connection will provide a route to a mass football target audience that overlaps strongly with the brand’s 45 million customer and consumer base.
The partnership with Euro 2008 will provide a showcase to project the brand’s values of passion, technical progress, performance and teamwork that it shares with football, according to Roy Williamson, European marketing director.
"Expect Castrol to be innovative," he says.
"Our intention is to bring something completely new to the football experience in a way that adds value, and informs and engages fans.
"Our commitment as a new sponsor is to be a partner to football in a way that enhances still further the incredible 2008 UEFA European Championship experience and spectacle."