Bassett’s Milky Babies are bouncing back into distribution. Originally launched alongside Bassett’s Fruity Babies last August, Milky Babies sales exceeded £1m in their first 10 weeks.
Mike Tipping, head of customer relations for Cadbury Trebor Bassett, says: "The manufacturing issues we had with the product have now been resolved. We are confident that Bassett’s Milky Babies will quickly re-establish itself as a leading product in sugar bags."
Made with milk and natural ingredients, Milky Babies come in share bags of 180g and packs of 200g.
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