Ginsters is backing a series of new product launches with its biggest-ever national TV advertising campaign.

The humorous ads will appear on all major channels from October and form part of a £3m marketing push that reinforces the brand’s ’real honest food’ message.

The deep-fill premium pie range has two new variants - chicken & mushroom and peppered steak. These come in updated, colour-coded packaging to match the sandwich range.

There’s also a new ploughmans sausage roll and spicy beef sausage roll. In addition, a twinpack version of Ginster’s sausage roll is being introduced with a ’3 for 2’ promotion.

Head of brand marketing, Andy Valentine, says: "The TV campaign will help unlock the growth potential of the Ginsters brand and generate even higher cash returns from the chilled snacking fixture. We’ll be keeping the momentum going in 2007 with further innovation and substantial marketing investment."

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