Consumers of Coca-Cola and Coke Zero will get the chance to win tickets to top football matches in a new promotion that kicks off next month.
Using the theme ’Win a Real Saturday’, the on-pack activity will have codes printed on packs. Consumers can check to see if they’ve won on a special website or via text.
The promotion is aimed primarily at men aged 16-24 but Coca-Cola Enterprises hopes that with more than 30 million football fans in the UK, it will attract new consumers to its Zero brand. Specific point of sale material is available to retailers.
Win a Real Saturday is part of Coca-Cola’s ’100 days of summer’ brand support which focuses on the consumer passions of music and football.