Gallo targets impulse

Global wine producer, E&J Gallo Winery is to roll out its Redwood Creek brand across the grocery and impulse sectors this month. There are three wines in the range, all with a rrp of £6.99: Cabernet Sauvignon, Merlot and Chardonnay. They are targeted at ABC1 males. David Mallory, impulse channel ...

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