JTI has unveiled a new look for its Amber Leaf roll-your-own (RYO) tobacco. Packs now feature an embossed leaf and logo design.
Jeremy Blackburn, head of communications at JTI, comments: "Amber Leaf continues to occupy an incredibly strong position in the value RYO segment, and it is a must-stock for retailers. The brand has always been synonymous with originality and innovation, and this latest enhancement will ensure that Amber Leaf is evolving to meet the needs of today’s adult RYO smoker."
He advises forecourts to take the 25g and 50g pack formats as they deliver more profits.