Spar (UK) is getting set to make this summer its most sporting ever, with a budgeted spend of more than £2m on promotional support to help Spar retailers back the world’s biggest sporting events. Throughout June and July Spar retailers will support the World Cup, European Athletics Championships and Wimbledon with in-store promotional activity on food and drink to target fans watching the events at home. In addition to product-related promotions, Spar will also be producing its largest ever in-store POS kit to ensure in-store theatre is prominent this summer.

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