All Products articles – Page 166
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Menthol stimulation
Wrigley’s Airwaves is backed by a new forecourt campaign. The ’Head’ activity communicates the benefits of chewing the gum. It appears on pump nozzles, nozzle posters and till screens
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More to Share
Galaxy is now available in a 200g ’More to Share’ block as well as a limited-edition orange & shortcake variant. The brand is backed by a £11m media investment througout the year.
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Vimto targets teens
Vimto Soft Drinks is putting £6.5m behind its Seriously Mixed Up Fruit summer campaign which aims to reach 95% of UK teens. It has tripled its investment in digital media so the drink’s 200,000 Facebook fans can gain exclusive access to competitions and promotions. The brand has worked with major ...
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Bigger, bolder Swan
Republic Technologies has relaunched its Swan range of smoking accessories. A bolder, brighter, new look for the packaging includes a bigger swan image for better brand presence on shelf. The popular combi pack, which features 50 papers and 50 filters, has two new varieties menthol tips and blue rolling ...
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Galaxy takes a bite
New to the Galaxy range are Galaxy Bites bitesize spheres of chocolate with a chocolate caramel centre. They join Mars’ successful bitesize portfolio which includes Maltesers, Galaxy Minstrels and Counters, and Revels.Galaxy is Mars’ biggest chocolate brand worth £250m according to IRI Infoscan and TNS Worldpanel data. It has ...
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Red Bull bottles it
Red Bull is now available in a 330ml PET bottle in a bid to prompt more usage occasions throughout the day. The move into bottles should boost forecourts’ sales as, according to AC Nielsen data, Red Bull is the best-selling sports and energy drink in managed forecourts. The 250ml can ...
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Going fruity for charity
Perfetti Van Melle has launched Smint in a 2 in1 raspberry lemon variety to help raise funds for Breast Cancer Care. The packs feature the Breast Cancer Care Pink Ribbon and 5p from every pack sold will be donated to the charity.Every year 50,000 people in the UK are diagnosed ...
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Chocolate is still the nation’s favourite snack
The snacking market in the UK is worth a whopping £18.8bn (IRI 52 weeks ending November 27, 2010), with chocolate the largest category worth £3.45bn. These details are highlighted in Mars’ 2011 Market Review. The report also reveals that confectionery is the biggest impulse category with 68% of it bought ...
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Dynamic ciggie duo
Philip Morris has added two new cigarettes to its range. Marlboro Gold Touch measures 7.1mm in diameter slightly less than Marlboro Gold Original and is described as "refined and smooth". The cigarettes come in a compact box designed to fit easily into a pocket or handbag. Standard and ...
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Demi-slim debut
British American Tobacco (BAT) has launched Vogue Perle which it describes as the "first demi-slim cigarette" in the UK. The company says it is a modern format for the UK’s 4.7 million female smokers.It is slender and taller than king size but slightly shorter and broader than Vogue Signature Super ...
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P&G supports mums
P&G is running a ’Proud Sponsor of Mums’ advertising campaign communicating the fact that it is the company behind 50 of the world’s best-known household names including Ariel, Duracell, Fairy, Gillette, Pampers and Olay. Data from the US, China, France and Brazil reveals that purchase intent can be increased by ...
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Amber alert for Fox’s
Fox’s Ambers is the latest line from Northern Foods. The company says the launch marks the creation of a new ’everyday indulgence’ category within the biscuits market.Expected to be a hit with women aged 35-plus, the crunchy golden honeycomb biscuits come in three varieties: milk chocolate; praline and caramel. Recommended ...
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Smint backs Cancer Care
New from Smint is a two-in-one raspberry lemon variety, launched to raise money for Breast Cancer Care. Five pence from every pack sold will be donated to the charity.
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On the ball
Red Bull is being backed by a £1.5m ’workplace’ campaign in a bid to educate consumers about drinking the beverage at work. The theme of the activity is ’Want to be on the ball?’.
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Müller goes bananas
Müller Rice has a new limited edition banana & toffee variety. The launch is supported by a £1.5m TV and press advertising campaign. A bespoke 10-second end tag highlighting the new flavour has been added to the existing 20-second TV execution, and a new press advertisement has been developed for ...
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Barr Cola boost
AG Barr has launched a 500ml Big Cola can. Available in regular and diet, it is price-marked at 49p. Nielsen stats show that Barr sold over 4.5 million cans of cola last year.
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Skittles blue is here
The Wrigley Company is adding a blue sweet to Skittles. The limited edition blue Skittle packs are available now for a three-month period.New packs feature the Skittles rainbow with an extra blue stripe as well as a call to action to visit the Facebook page to follow the blue campaign ...
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The Cornish pasty’s love child makes its debut
Ginsters is launching the Cornish Bara a product that’s been labelled the ’love child’ of the sandwich and the pasty.The name ’bara’ comes from the Cornish word for bread and the new product comprises Ginsters’ fillings enclosed in a soft bread dough.There are three varieties: flame grilled chicken with ...
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Crinkles roll out
Walkers Crinkles is a new range of crinkle cut crisps launching this month.They are available in three flavours in single 32g packs (simply sea salted, Cheddar & onion and salt & malt vinegar); but a sweet chilli variety is available in multipacks of six.The launch will be backed by a ...
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Packing a crunch
Jaxx Mouthy Chocolate has launched Jaxx Crunches chocolate with a surprise crunchy centre. There are three varieties: milk chocolate, orange chocolate and double chocolate.Aimed at early teens, the chocolates come in special ’try me’ packs priced at 69p. Display boxes of 10 are available specially for independents. Point-of-sale material ...