The Wrigley Company is adding a blue sweet to Skittles. The limited edition blue Skittle packs are available now for a three-month period.
New packs feature the Skittles rainbow with an extra blue stripe as well as a call to action to visit the Facebook page to follow the blue campaign and win prizes. One challenge is to guess the flavour of the new blue variant.
Skittles’ brand manager, Elena Ibora, said: "The success of the Skittles UK Facebook page has been phenomenal. However, we want to keep fans engaged by ensuring the element of surprise or unexpectedness is present in all we do. Our new Blue campaign will do just that!"