Philip Morris has relaunched its Raffles brand as Virginia S. by Raffles. The company says the cigarettes offer smokers the "same classic flavour as Raffles" but the new-look pack uses new printing techniques to appeal to modern tastes. The surface texture of the pack is soft, and the lining features the monogrammed Virginia S logo.
The cigarettes have a recommended retail price of £6.76 for 20. The brand is distributed by Imperial Tobacco.
"Raffles continues to be a successful range but we were conscious that the brand needed to be refreshed," says Xavier Ducarroz, marketing director at Philip Morris.
020 8232 6000