Britvic and PepsiCo are relaunching functional water V Water under the SoBe brand name. The new SoBe V Water range has six flavours, each with distinct benefits. They include two new variants: vrroom (tropical citrus) with vitamins C, D and E, calcium, zinc and selenium; and forti-fight (blackcurrant & goji berry) with zinc and vitamin C. These two are designed to appeal to a wider audience specifically 20-25-year-olds who want soft drinks that complement their lifestyle. SoBe V Water is backed by the launch of a new Facebook site as well as outdoor advertising and sampling.

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