All Products articles – Page 159
-
News
Castrol’s just the ticket
Castrol has launched its biggest-ever UK promotion which gives consumers the chance to win tickets to some of the largest sporting events of the year. Running until September, consumers can win exclusive tickets and prize packages to London 2012, UEFA Euro 2012, Moto GP at Silverstone, the ICC Twenty20 World ...
-
News
Let the Games commence
Trebor is celebrating being part of Cadbury, the official treat provider of London 2012, by running an on-pack promotion which gives away VIP trips to the Olympic Games.
-
News
Tic Tac’s summer crop
ic Tac is being launched in a new strawberry fields flavour. Brand owner Ferrero says fruity flavours have been highly successful for the brand, with last summer’s limited editions driving incremental growth.According to AC Nielsen, the halo effect boosted standard Tic Tac sales by 89% while cherry passion, a permanent ...
-
News
Cutting edge support
Gillette is showing its support for Team GB at London 2012 with the launch of a limited-edition Gillette Fusion ProGlide razor in gold.The razor showcases the latest advancements in shaving innovation. Features include re-engineered low-cutting force blades with thinner, finer edges which enable the blades to cut with less ’tug ...
-
News
Foster’s extension
Heineken has extended the Foster’s range with the launch of a 330ml stubby can in a six-pack. Containing 1.3 units of alcohol, it is designed for people wanting a mid-week drink.
-
News
Going for growth
Kepak Convenience Foods (KCF) is spending £4.5m to support its microwaveable snacking brands including Rustlers and Zugos this year, in a bid to double the size of its £105m business in the next five years.At the heart of KCF’s plans is the introduction of a new category definition ’Quick and ...
-
News
Golden opportunity
Cadbury is building up activity around the London 2012 Olympic and Paralympic Games with its first on-pack ticket package giveaway. The on-pack promotion, entitled Unwrap Gold, is offering consumers the chance to win one of hundreds of London 2012 ticket packages if they find an exlusive golden voucher inside specially ...
-
News
Guava packs a punch
The Rockstar energy range is being boosted by the addition of a fruit punch variant.Brand owner AG Barr says Rockstar Punched fruit punch is the range’s second-fastest growing product in the US and the number two SKU in Canada. "We’re sure that it will go down a storm in the ...
-
News
The joys of Spring
Highland Spring has launched a major TV advertising campaign to help bolster its position as Britain’s number-one sparkling water and number-two brand overall.The ’Full of the Joys of Highland Spring’ advert is set against the backdrop of the brand’s organic catchment area in the Ochil Hills in Perthshire. Breaking on ...
-
News
Salsa tobacco launch
The Scandinavian Tobacco Group UK (STG UK) is launching Salsa, a new range of roll-your-own (RYO) tobacco, following a successful trial in a limited number of cash and carry and multiple retail accounts. It describes Salsa as a "premium Virginia blend" and says this, together with its eye-catching packaging and ...
-
News
Patriotic pots
Handmade by Hadley’s has relaunched its ice cream pots to appeal to patriotic consumers. There are also three new flavours including lemon curd and rhubarb & ginger.
-
News
A whiff of profits
JTI is introducing a new-look pack for its large whiff cigar, King Six. JTI’s head of communications, Jeremy Blackburn, says: "Cigars are a lucrative profit line for retailers and the new look for King Six will ensure it remains relevant to the modern adult cigar smoker. Large whiff cigars, which ...
-
News
The Shake Squad
What a Difference a Shake Makes is the theme of the latest advertising for Yazoo milkshake. Ads feature The Shake Squad and are designed to broaden the appeal of Yazoo to young men.
-
News
shop talk
Easter officially marks the start of the ice cream season hurrah, I say, as I love the stuff. There are loads of new lines to try so I’ve started already.Haagen-Dazs’ new Secret Sensation is delicious. I’ve tried the chocolate fondant one basically chocolate ice cream with brownie pieces ...
-
News
Exotic flavour for J2O
Britvic Soft Drinks has launched its latest limited- edition flavour of J2O papaya punch, which won last year’s Mix a Flavour on-pack promotion. Last March, J2O asked consumers to visit j2o.co.uk and vote for a new flavour combination using the base flavour of peach or pear with one of ...
-
News
Imperial Tobacco beats the Drum for additive-free
Imperial Tobacco has launched a new additive-free variant of Drum tobacco which is expected to have a positive impact on the Drum brand as a whole. It will be available to all UK retailers from March 13. Plain and price-marked 12.5g packs will be available at £3.60 rrp and £3.65 ...
-
News
Banoffee delight
Flavoured milk brand Frijj has launched a banoffee pie flavour of its indulgent milkshake. The new flavour was chosen by Frijj consumers via social media. A 500ml bottle has a rrp of £1.49
-
News
Best-ever Pringles
Procter & Gamble is launching "best-ever chip" Pringles which are made using a technique that enables the seasoning to spread across the whole chip. The result is a "more intense and satisfying taste" with every bite. The improvement is highlighted on cans with the message: "Bursting with more flavour".Fiachra Moloney, ...
-
News
Wispa takes a bite
Kraft Foods is building on the continuing success of the Cadbury Wispa brand with the launch of Bitsa Wispa bite-sized chunks of the chocolate in a convenient, resealable sharing bag.Sally Barton, brand manager for bite size at Kraft Foods, says: "With the launch of Bitsa Wispa we are looking ...
-
News
With Love from Cadbury
Burton’s Biscuit Company is targeting spring gifting occasions with a 330g limited-edition carton of Cadbury’s Fabulous Fingers, featuring a ’With Love’ message on-pack