All Products articles – Page 159
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Foster’s extension
Heineken has extended the Foster’s range with the launch of a 330ml stubby can in a six-pack. Containing 1.3 units of alcohol, it is designed for people wanting a mid-week drink.
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Cutting edge support
Gillette is showing its support for Team GB at London 2012 with the launch of a limited-edition Gillette Fusion ProGlide razor in gold.The razor showcases the latest advancements in shaving innovation. Features include re-engineered low-cutting force blades with thinner, finer edges which enable the blades to cut with less ’tug ...
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Tic Tac’s summer crop
ic Tac is being launched in a new strawberry fields flavour. Brand owner Ferrero says fruity flavours have been highly successful for the brand, with last summer’s limited editions driving incremental growth.According to AC Nielsen, the halo effect boosted standard Tic Tac sales by 89% while cherry passion, a permanent ...
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Let the Games commence
Trebor is celebrating being part of Cadbury, the official treat provider of London 2012, by running an on-pack promotion which gives away VIP trips to the Olympic Games.
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Castrol’s just the ticket
Castrol has launched its biggest-ever UK promotion which gives consumers the chance to win tickets to some of the largest sporting events of the year. Running until September, consumers can win exclusive tickets and prize packages to London 2012, UEFA Euro 2012, Moto GP at Silverstone, the ICC Twenty20 World ...
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Febreze gets into cars
P&G is launching a seven-strong range of air fresheners for cars under the Febreze brand. The range specifically features scents and packaging designed to target men and women separately.The female-focused selection features pastel colours and include scents such as relaxing lavender, blossom & breeze and vanilla bouquet. The male-focused collection ...
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Upward trend for soft drink sales, says Britvic
Despite the economic challenges, sales of soft drinks kept their place on people’s shopping lists and remained among the top three beverage categories for social occasions, according to the 2012 Britvic Soft Drinks Report.The resilience of the soft drinks category led to a value increase of 4% to £9.7bn, with ...
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Oxo on the box
Oxo is back on TV in a £1.5m integrated campaign that sees the return of the Oxo family. The commercial features Oxo Squeezy Stock and this time dad’s in charge!
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Free bottle bonanza
Powerade, the brand that is hydrating the athletes at London 2012, is giving away a Powerade Olympic Games sports bottle free with every purchase. The bottles are the same as those that will be used by all the athletes competing.The promotion, which runs until the end of October, is featured ...
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Rolo on the block
Nestlé is adding a Rolo variant to its successful £1 blocks range. The 100g Rolo bar is filled with a caramel centre and uses the Rolo shape to create a moulded block that the company says is different to anything else on the market.The new bar is available in price-marked ...
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New look for biscuits
The Burton’s Biscuit Company is targeting the special occasions market with a relaunch of its Cadbury biscuit range. This includes a new pack design across the five-strong range (Cadbury Caramel, Crunchie, Dairy Milk, Bournville and Turkish). The relaunch is backed by a £600,000 advertising and PR campaign.The special occasions range ...
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Trio of new bars
Lindt has added three new chocolate bars to its range: dark wasabi; dark coconut intense; and caramel with a touch of sea salt. Recommended retail price is £1.83.
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shop talk
’ve a new-found admiration for till staff. The reason is that I’ve just started volunteering at my local hospital shop scanning items and operating the till sometimes in quick succession. The scanner definitely has a mind of its own because it keeps scanning me! First I thought it ...
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Pies with wings
Peter’s Pies is testing a Bull & Red Bull pie with 13,000 consumers. Combining meat with the energy drink, the new pie will be part of a new series of 220g ’specials’ at £2.49.
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Price-marked packs
PepsiCo has launched 49p price-marked bags of Walkers in the top five flavours: cheese & onion; ready salted; prawn cocktail; salt & vinegar; and smoky bacon. The company says the core Walkers range is an absolute ’must stock’ as it accounts for almost a quarter of crisps and snacks sales ...
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New Turtle Wax range
Turtle Wax has launched an 18-strong range of products which it says includes "naturally derived waxes, proven technology and clever formulation". The line up includes super clean wash & wax; shine & protect car wax; precision scratch remover; and protect & shine bumper and tyre gel. New protect ...
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STA’s Spirited move
The Scandinavian Tobacco Group UK (STG) now has the distribution rights for Natural American Spirit (NAS). The company says NAS gives consumers a range of premium products that are completely additive-free. The NAS rolling tobacco range comprises three SKUs: 10 x 12.5g (recommended retail price £3.83 per pack); five x ...
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Lion heads new lines
Nestlé Lion bar headlines R&R Ice Cream’s 2012 range. Price-marked at £1, the bar comprises toffee ice cream and chewy caramel sauce covered in milk chocolate and crispy wafer pieces. Another new line is the Rolo cone. It was available last year in a take-home pack and was a big ...
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Interactive Evolution
Following Wrigley’s addition of 5 Evolution, the gum that fuses sweet-to-sour citrus pear flavours, the company is launching What’s Next? an interactive promotion that gives chewers the chance to win must-have prizes from the worlds of fashion, art, music, game and film.Consumers are invited to download free image-recognition smartphone ...
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Crunch time for Muller
Muller Dairy has launched Crunch Corner limited-edition single pots in cookies & cream and toffee apple flavours. Available from March until May, the new pots have a rrp of 64p.