All Products articles – Page 160
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News
Reviving the category
GlaxoSmithKline is launching a sub-brand for Lucozade. Called Lucozade Revive, the company says it will redefine the energy drinks market and drive incremental sales through its naturally invigorating flavours, low-calorie content and credentials as a healthier option.It is available in two flavours: lemongrass with ginger; and orange with acai. Both ...
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Delicious to the core
Luxury ice cream brand Ben & Jerry’s is splashing out £5m to launch Ben and Jerry’s Core a range of 500ml ice cream tubs with a soft core of sauce. Supported by the brand’s biggest marketing spend to date including TV advertising in April, Ben and Jerry’s Core comes ...
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Crunch time for Muller
Muller Dairy has launched Crunch Corner limited-edition single pots in cookies & cream and toffee apple flavours. Available from March until May, the new pots have a rrp of 64p.
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Interactive Evolution
Following Wrigley’s addition of 5 Evolution, the gum that fuses sweet-to-sour citrus pear flavours, the company is launching What’s Next? an interactive promotion that gives chewers the chance to win must-have prizes from the worlds of fashion, art, music, game and film.Consumers are invited to download free image-recognition smartphone ...
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Lion heads new lines
Nestlé Lion bar headlines R&R Ice Cream’s 2012 range. Price-marked at £1, the bar comprises toffee ice cream and chewy caramel sauce covered in milk chocolate and crispy wafer pieces. Another new line is the Rolo cone. It was available last year in a take-home pack and was a big ...
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STA’s Spirited move
The Scandinavian Tobacco Group UK (STG) now has the distribution rights for Natural American Spirit (NAS). The company says NAS gives consumers a range of premium products that are completely additive-free. The NAS rolling tobacco range comprises three SKUs: 10 x 12.5g (recommended retail price £3.83 per pack); five x ...
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New Turtle Wax range
Turtle Wax has launched an 18-strong range of products which it says includes "naturally derived waxes, proven technology and clever formulation". The line up includes super clean wash & wax; shine & protect car wax; precision scratch remover; and protect & shine bumper and tyre gel. New protect ...
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Price-marked packs
PepsiCo has launched 49p price-marked bags of Walkers in the top five flavours: cheese & onion; ready salted; prawn cocktail; salt & vinegar; and smoky bacon. The company says the core Walkers range is an absolute ’must stock’ as it accounts for almost a quarter of crisps and snacks sales ...
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Pies with wings
Peter’s Pies is testing a Bull & Red Bull pie with 13,000 consumers. Combining meat with the energy drink, the new pie will be part of a new series of 220g ’specials’ at £2.49.
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shop talk
’ve a new-found admiration for till staff. The reason is that I’ve just started volunteering at my local hospital shop scanning items and operating the till sometimes in quick succession. The scanner definitely has a mind of its own because it keeps scanning me! First I thought it ...
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Hovis is big on British
Hovis is launching a £1m TV advertising campaign to support a packaging redesign that emphasises its attributes of 100% British wheat and no artificial preservatives. Running from February 10 until March 31, the TV adverts reprise the much-loved ’Go on Lad’ ad featuring a young boy’s journey through time, ...
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Brighter brekkie sales
Tropicana has introduced an integrated marketing campaign including a new television advert to help retailers maximise sales opportunities at breakfast time. The Brighter Mornings campaign was kick-started last month when a spectacular sun was raised over London’s Trafalgar Square. The campaign includes a new 30-second TV advert that positions ...
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Star turn for Snickers
Snickers has cast actresses Joan Collins and Stephanie Beacham in its new advert based on the strapline ’You’re not you when you’re hungry’. Supported by an £8.1m media spend, the new TV ads reinforce the satisfaction that Snickers can deliver to get you back to yourself when you are ...
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Orange in the bag
Aero orange is now available in a sharing bag. This follows the successful launch of the Aero orange block this time last year already that product is worth £4m (IRI data).According to Aero brand owner Nestlé, the sharing bag category is driving the total confectionery market and is now ...
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Big push for Sugarfree
Red Bull Sugarfree is being backed by a £1.5m investment with activity to remind consumers that it has all the energy of original Red Bull, but just eight calories.According to Nielsen Homescan data, cutting back on sugar is the third-highest concern for people when making healthy food and drink choices. ...
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Choose a champion
Nestlé Confectionery has launched the Kit Kat Choose a Chunky Champion campaign.Four new flavours have been launched orange, white choc, double choc and peanut butter and consumers are encouraged to try each one before casting their vote on a dedicated Facebook page. They will then be in with ...
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Flavours with a twist
Heinz has added two new special-edition flavours to its Classic Soup range cream of tomato with a twist of chilli and cream of chicken with a touch of sage.The 400g cans feature a dark label and come in a black tray to create stand-out on-shelf. Heinz is investing £1m ...
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Fresher thinking
Kingsmill has been relaunched with a new ’masterbrand’ look and feel. New packaging is said to give "a strong, consistent look" across the entire brand portfolio of over 40 SKUs. The design includes clearer product names, a modernised logo and fresher colours, as well as a ’reveal’ which allows shoppers ...
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Promotion for McVitie’s and new lines for Jacobs
UBUK has unveiled a host of activity for the New Year. This includes McVitie’s Dunk Time a new campaign to encourage consumers to enjoy a biscuit with their cup of tea.Featured on packs of McVitie’s biscuits from next month, Dunk Time will give away over one million branded ’mega ...
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Sterling work from JTI
JTI is launching its first value roll-your-own (RYO) brand, Sterling Rolling. According to Nielsen data, Sterling is currently the UK’s number-one value cigarette. The company says its aim is to consolidate this brand loyalty into the RYO market with the launch of Sterling Rolling. It is available in 12.5g and ...