All Products articles – Page 160
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News
Delicious to the core
Luxury ice cream brand Ben & Jerry’s is splashing out £5m to launch Ben and Jerry’s Core a range of 500ml ice cream tubs with a soft core of sauce. Supported by the brand’s biggest marketing spend to date including TV advertising in April, Ben and Jerry’s Core comes ...
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Reviving the category
GlaxoSmithKline is launching a sub-brand for Lucozade. Called Lucozade Revive, the company says it will redefine the energy drinks market and drive incremental sales through its naturally invigorating flavours, low-calorie content and credentials as a healthier option.It is available in two flavours: lemongrass with ginger; and orange with acai. Both ...
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With Love from Cadbury
Burton’s Biscuit Company is targeting spring gifting occasions with a 330g limited-edition carton of Cadbury’s Fabulous Fingers, featuring a ’With Love’ message on-pack
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Wispa takes a bite
Kraft Foods is building on the continuing success of the Cadbury Wispa brand with the launch of Bitsa Wispa bite-sized chunks of the chocolate in a convenient, resealable sharing bag.Sally Barton, brand manager for bite size at Kraft Foods, says: "With the launch of Bitsa Wispa we are looking ...
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Best-ever Pringles
Procter & Gamble is launching "best-ever chip" Pringles which are made using a technique that enables the seasoning to spread across the whole chip. The result is a "more intense and satisfying taste" with every bite. The improvement is highlighted on cans with the message: "Bursting with more flavour".Fiachra Moloney, ...
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Banoffee delight
Flavoured milk brand Frijj has launched a banoffee pie flavour of its indulgent milkshake. The new flavour was chosen by Frijj consumers via social media. A 500ml bottle has a rrp of £1.49
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Imperial Tobacco beats the Drum for additive-free
Imperial Tobacco has launched a new additive-free variant of Drum tobacco which is expected to have a positive impact on the Drum brand as a whole. It will be available to all UK retailers from March 13. Plain and price-marked 12.5g packs will be available at £3.60 rrp and £3.65 ...
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Exotic flavour for J2O
Britvic Soft Drinks has launched its latest limited- edition flavour of J2O papaya punch, which won last year’s Mix a Flavour on-pack promotion. Last March, J2O asked consumers to visit j2o.co.uk and vote for a new flavour combination using the base flavour of peach or pear with one of ...
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Star turn for Snickers
Snickers has cast actresses Joan Collins and Stephanie Beacham in its new advert based on the strapline ’You’re not you when you’re hungry’. Supported by an £8.1m media spend, the new TV ads reinforce the satisfaction that Snickers can deliver to get you back to yourself when you are ...
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Brighter brekkie sales
Tropicana has introduced an integrated marketing campaign including a new television advert to help retailers maximise sales opportunities at breakfast time. The Brighter Mornings campaign was kick-started last month when a spectacular sun was raised over London’s Trafalgar Square. The campaign includes a new 30-second TV advert that positions ...
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Hovis is big on British
Hovis is launching a £1m TV advertising campaign to support a packaging redesign that emphasises its attributes of 100% British wheat and no artificial preservatives. Running from February 10 until March 31, the TV adverts reprise the much-loved ’Go on Lad’ ad featuring a young boy’s journey through time, ...
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Two for toffee
Müller Dairy is introducing a new toffee flavour. It is available as a limited-edition Vitality yogurt four-pack and as a permanent line in Vitality yogurt drink six-packs.
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Tasty toppings
Quaker is building on the runaway success of its Quaker Oat So Simple Pots with a new sub-range featuring tasty oat cluster toppings in two flavours: chocolate and strawberry.
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Support for Skittles
TV advertising and digital activity will support Skittles Crazy Cores this year. Cora, the infamous inventor of Crazy Cores and the face of Skittles’ digital activity, will make a special appearance on the brand’s UK Facebook page with her legendary washing machine Eric. She will launch a new game that ...
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Refill your mugs
Nescafé original is the subject of a new £3m campaign including TV and outdoor advertising. The aim of the activity is to drive awareness of the new refill pack.
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Sweet move for Vimto
New from Newbridge Foods are Vimto flavour fruit drops which come in an eye-catching pack designed to replicate the Vimto soft drinks can.Each can contains 14 sweets made with the secret Vimto flavour and real fruit juice. They come in display outers of 12. Recommended retail price is £1. In ...
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Smooth new look
Multipacks of John Smith’s Extra Smooth have a new design that highlights the brand’s taste. The aim is to communicate that it delivers a great pint at home as well as in the pub.
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Sterling work from JTI
JTI is launching its first value roll-your-own (RYO) brand, Sterling Rolling. According to Nielsen data, Sterling is currently the UK’s number-one value cigarette. The company says its aim is to consolidate this brand loyalty into the RYO market with the launch of Sterling Rolling. It is available in 12.5g and ...
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Promotion for McVitie’s and new lines for Jacobs
UBUK has unveiled a host of activity for the New Year. This includes McVitie’s Dunk Time a new campaign to encourage consumers to enjoy a biscuit with their cup of tea.Featured on packs of McVitie’s biscuits from next month, Dunk Time will give away over one million branded ’mega ...