All Products articles – Page 156
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Seasonal sales
Reckitt Benckiser is running a Seasonal Affected Throat campaign in a bid to grow the throat care category during the summer. It includes radio and digital advertising.
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No Nonsense racing
More than 90 John Smith’s No Nonsense race days are being held at almost 30 jump and flat race courses across the UK. These include the 53rd John Smith’s Cup at York on July 14.
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New popcorn pops up
Lord Poppington’s is a new premium popcorn line from Midlands-based Savoury & Sweet. There are four flavours: sweet and salty, which combines Barbados sugar with Cornish sea salt, comes in 30g and 100g bags; while chilli & lime, lightly sea salted and four cheeses come in 20g and 75g bags. ...
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Price marks on Salsa
Scandinavian Tobacco Group (STG) has launched a new price-marked pack of its Salsa hand-rolling tobacco. The £3.25 packs come in multipacks of five.The company’s head of marketing, Alan Graham, said the packs mean retailers can now control their cash flow better thanks to the smaller financial outlay."The combination of Salsa’s ...
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Kid-size treats
Nestlé is launching a range of smaller treats for children comprising: Smarties Finger Puppets; Rowntree’s Jelly Aliens; Milkybar Kid bar and a single Animal Bar. Prices start at 20p.
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Imperial’s new Profile
Imperial Tobacco’s Richmond range has been extended with the launch of Profile compact cigarettes. Compact cigarettes are king size in length but smaller in diameter. The new Profile product therefore has a lower recommended retail price than standard Richmond at £6.50 for 20. Price-marked packs with a £6.50 flash ...
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Party with Heineken
Heineken is running an on-pack promotion to help retailers drive their beer sales through the Olympic period. The activity gives consumers the chance to win exclusive VIP tickets to the British Olympic Association’s (BOA’s) official Team GB Olympics and Paralympics celebration in September. There are runners-up prizes including 40" TVs. ...
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Free tickets with Frijj
Bottles of Frijj milkshake currently carry a ’2 for 1’ offer for Thorpe Park theme park tickets. The promotional bottles also give consumers the chance to win prizes including VIP days out.The activity will be supported by a media campaign from July 16. Brand owner Dairy Crest Dairies’ marketing director ...
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Maltesers go Fairtrade
Maltesers are now Fairtrade certified. The move is part of brand owner Mars Chocolate’s commitment to source its entire supply of cocoa from sustainable sources by 2020.Fairtrade is working with 10s of thousands of cocoa farmers in West Africa and the latest agreement with Maltesers is expected to increase total ...
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Packing a crunch
Kellogg’s is adding a further flavour to its Rice Krispies Squares range honeycomb crunch. Following the addition of the rocky road flavour earlier this year, honeycomb crunch brings the number of varieties in the range to six.According to IRI data, Rice Krispies Squares is a £39m brand that’s eaten ...
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Jeremy joins Coke in Kiev
Top 50 Indie Jeremy Symonds was in good company in Kiev last month as he supported England against Sweden at Euro 2012. He was among a 120-strong contingent of UK trade competition winners on a trip organised by tournament sponsor Coca Cola. Julian Hunt, head of communications at CCE, said: ...
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Cadbury brings Joyville to London for the Olympics
Cadbury, the Official Treat Provider of the London 2012 Olympic and Paralympic Games, is bringing Cadbury House to Hyde Park as part of the BT London Live Experience.Open from July 27 to August 12, Cadbury House is described as a ’free interactive experience that will bring the magic of Cadbury ...
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Irn-Bru’s big promotion
The biggest ever on-pack promotion for Irn-Bru is under way, giving consumers the chance to win a holiday to sun-drenched Bru-Island.The activity is running on Irn-Bru regular and sugar-free 500ml and 2ltr bottles and multipacks of cans. It starts later this month and runs until the end of September. Ten ...
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More beanz
New from Heinz is Five Beanz, a 415g can of haricot, kidney, pinto, cannellini and borlotti beans in tomato sauce low in fat but high in fibre. The recommended price is 84p.
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Apples and pears
Heineken is launching Strongbow pear, which it describes as the "first pear flavoured everyday cider in the on- and off-trade". It is available in price-marked six x 330ml bottle and four x 500ml cans especially for the convenience trade.At the same time, original Strongbow has a new look across all ...
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A Medley of activity
A new campaign is under way to build consumer awareness of biscuit bar McVitie’s Medley. The activity includes a free Blippar app, which enables consumers to watch the new McVitie’s Medley band, The Medley Mixers.The biscuit bars are also being sampled at high-profile events where consumers are being encouraged to ...
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Summer sparkle
Saxon has added Sonax Clear View screen wash and Trim Cleaner to its range. Rrps are £8.19 and £5.99 respectively. Sonax is also sponsoring the Red Bull racing team.
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A win, win situation
To celebrate London 2012, Cadbury is launching an exciting new on-pack promotion. Called ’You Win, if GB Wins’, it will feature on five of Cadbury’s popular countlines: Wispa, Cadbury Dairy Milk Caramel, Crunchie, Boost and Starbar from June 18 to September 1.Every pack will contain a unique code on the ...