All Products articles – Page 158
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Something for tonight is a big sales opportunity
Convenience store retailers need to cash in on the fact that 93% of shopping trips in the channel are for the ’something for tonight’ mission, according to new research by Diageo GB. Following an in-depth research project into shopper behaviour in the total off-trade, Diageo has unveiled recommendations for convenience ...
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Vimto Bon Bons deal
Tangerine Confectionery has agreed a licensing deal with Vimto to produce and market Vimto Bon Bons. The chewy sweets are softer than traditional versions, fitting well with the market trend for ’softer eating’ confectionery.Made from the secret Vimto recipe and containing real fruit juice, Vimto Bon Bons are available in ...
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Price-marked brekkie
Quaker Oat So Simple is launching its new golden syrup morning bars in two impulse-specific single- serve formats. They are available now in both 50p price-marked and non-price-marked packs. The launch aims to help impulse retailers maximise the growing on-the-go breakfast occasion.Convenient ready-to-display merchandising units have been designed to ensure ...
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Budget car care lines
Sakura offers a comprehensive range of car care and valeting products with recommended retail prices from £1.49 to £19.99, and new products for this year include a tough spot car mitt, drip-stop drying towel, dust-off detailing towel, flow-through wash brushes plus accessories and a 3-in-1 wash mitt. Distributor Saxon says ...
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Comeback for Wham
The Wham bar is being brought back following Tangerine Confectionery’s acquisition of the brand late last year. The 1980s classic, which at its peak sold more than 30 million bars a year, is making a comeback with an improved recipe.The original raspberry flavour will be at the heart of the ...
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Patriotic crisps
Jackpots premium crisps, made on a farm in Essex, have abandoned their usual bright, bold pack design in favour of subtle union jack branding for this summer’s big events.
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Diamond Jubilee tin
United Biscuits (UBUK) is celebrating McVitie’s Digestives’ heritage as Britain’s favourite biscuit brand with a pack redesign to help retailers to make the most of the patriotic events happening this year. The new design, which will appear from now until September, will show the union flag along with the caption: ...
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Flavour extension
Wrigley has added a new white fresh mint flavour to its Extra Ice sugar-free range. Wrigley’s gum is backed by an ’Eat, drink and chew’ campaign which includes TV advertising and sampling.
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Flying the union flag
Coca-Cola Enterprises (CCE) and Diageo are launching a ’Celebratory British Summer’ campaign which includes a series of limited-edition lines featuring union flags. There are limited editions of Gordon’s and Pimm’s bottles and premix cans, and 1ltr bottles of Schweppes lemonade and tonic.The companies are recommending that retailers create themed displays ...
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Focus on price marks
Birds Eye is helping to boost sales of frozen foods by extending its price-marked pack range following strong demand from convenience retailers. In July, the brand’s Rice Fusions range will join the current 20-strong line-up of price-marked products. Recent research by Him has revealed that 44% of shoppers are more ...
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Get summer started
Blossom Hill is backed by a new £1.2m ’Get things started with the taste of summer’ campaign in a bid to extend the appeal of rosé to a wider audience. The activity focuses on Blossom Hill white zinfandel, grenache rosé and sparkling. The strapline ’Get things started with the taste ...
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Oh My Goodness is here
Yum Yum Bros’ Oh My Goodness snacks range is now available to independents via Palmer and Harvey. The ’any-time’ bites and bars are made from all-natural ingredients.
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Kinder price marks
Ferrero is introducing a £1 price flash on its eight-pack of Kinder chocolate bars, from the end of May until the end of July. A 20p price-marked single Kinder bar will also be available.
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Trio of new bars
Lindt has added three new chocolate bars to its range: dark wasabi; dark coconut intense; and caramel with a touch of sea salt. Recommended retail price is £1.83.
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New look for biscuits
The Burton’s Biscuit Company is targeting the special occasions market with a relaunch of its Cadbury biscuit range. This includes a new pack design across the five-strong range (Cadbury Caramel, Crunchie, Dairy Milk, Bournville and Turkish). The relaunch is backed by a £600,000 advertising and PR campaign.The special occasions range ...
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Rolo on the block
Nestlé is adding a Rolo variant to its successful £1 blocks range. The 100g Rolo bar is filled with a caramel centre and uses the Rolo shape to create a moulded block that the company says is different to anything else on the market.The new bar is available in price-marked ...
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Free bottle bonanza
Powerade, the brand that is hydrating the athletes at London 2012, is giving away a Powerade Olympic Games sports bottle free with every purchase. The bottles are the same as those that will be used by all the athletes competing.The promotion, which runs until the end of October, is featured ...
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Oxo on the box
Oxo is back on TV in a £1.5m integrated campaign that sees the return of the Oxo family. The commercial features Oxo Squeezy Stock and this time dad’s in charge!
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Upward trend for soft drink sales, says Britvic
Despite the economic challenges, sales of soft drinks kept their place on people’s shopping lists and remained among the top three beverage categories for social occasions, according to the 2012 Britvic Soft Drinks Report.The resilience of the soft drinks category led to a value increase of 4% to £9.7bn, with ...
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Febreze gets into cars
P&G is launching a seven-strong range of air fresheners for cars under the Febreze brand. The range specifically features scents and packaging designed to target men and women separately.The female-focused selection features pastel colours and include scents such as relaxing lavender, blossom & breeze and vanilla bouquet. The male-focused collection ...