Tangerine Confectionery has agreed a licensing deal with Vimto to produce and market Vimto Bon Bons. The chewy sweets are softer than traditional versions, fitting well with the market trend for ’softer eating’ confectionery.

Made from the secret Vimto recipe and containing real fruit juice, Vimto Bon Bons are available in 165g bags in shelf-ready cases with a £1 flash price. Tangerine marketing manager, Helen Hartley, said: "The Vimto name is strongly associated with fruit flavours, providing added appeal to shoppers."

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