Tropicana has introduced an integrated marketing campaign including a new television advert to help retailers maximise sales opportunities at breakfast time.

The Brighter Mornings campaign was kick-started last month when a spectacular sun was raised over London’s Trafalgar Square. The campaign includes a new 30-second TV advert that positions Tropicana as the perfect way to start your day while reinforcing its natural credentials. Retailers are also being encouraged to position Tropicana alongside products like Quaker Oat So Simple and offer meal deals.

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