Highland Spring has launched a major TV advertising campaign to help bolster its position as Britain’s number-one sparkling water and number-two brand overall.
The ’Full of the Joys of Highland Spring’ advert is set against the backdrop of the brand’s organic catchment area in the Ochil Hills in Perthshire. Breaking on the official first day of Spring March 20 the campaign will run for five weeks and is supported by national radio, outdoor, PR, digital and social media. The ad features a cast of creatures native to the Ochil Hills including a rabit, deer, ladybird and an owl.
Highland Spring packaging has also been redesigned, and the range will be supported in store with point-of-sale packs for impulse.