United Biscuits (UBUK) has added 25% extra weight to its range of handy packs to offer consumers greater value for money. Available now, the new extra weight packs are for the top-selling Hula Hoops, Skips, NikNaks, Discos and Wheat Crunchies.

The new packs feature a bright ’Now with 25% extra!’ flash. Recommended retail price is 49p.

George Johnston, marketing director for bagged snacks at UBUK, says: "Price and value for money continue to play a crucial part in consumers’ purchasing decisions and remain a key focus for the snacking category. With almost 16 billion snacking occasions, there is a massive opportunity for retailers to grow their sales."

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