To celebrate London 2012, Cadbury is launching an exciting new on-pack promotion. Called ’You Win, if GB Wins’, it will feature on five of Cadbury’s popular countlines: Wispa, Cadbury Dairy Milk Caramel, Crunchie, Boost and Starbar from June 18 to September 1.

Every pack will contain a unique code on the inside of the wrapper which can be entered online at or via text to receive a TeamGB and ParalympicsGB athlete’s name, an event that the athlete is competing in and the time of the final. If that athlete wins then so does the consumer. In addition, if a consumer’s athlete wins in the final they will receive a cash prize linked to the medal won by that athlete £20 for a gold medal, £10 for a silver or £5 for bronze.

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