New ’fully assembled’ breakfast muffins from Country Choice are said to be the ideal solution for retailers who want to offer breakfast lines but are short of preparation space. Two varieties are available bacon and sausage. They are delivered frozen, ready-assembled and individually wrapped in film that can go in the oven.

Retailers simply defrost them overnight, bake them in the oven first thing in the morning for around 18 minutes, then label and display them in a heated cabinet. A case of 12 muffins is priced at £18 and recommended retail price is £2.49.

The bacon muffin comprises a white English muffin filled with two rashers of unsmoked back bacon, while the sausage muffin is a white English muffin with three herby Cumberland chipolata pork sausages inside.

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