All Products articles – Page 150
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News
Upbeat about protein
The Good Whey Co is launching Upbeat a new fresh, high-protein drink that’s also low in fat. Upbeat is made from British milk and real fruit, and is a natural source of calcium. It comes in mango & passionfruit and strawberry flavours, in 250ml bottles, rrp £1.79. It contains ...
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Maltesers in a bar
The Malteasers Teasers chocolate from Celebrations and the Malteaster bunny is now available in a bar format. There are two sizes: a 35g bar, rrp 57p and a 150g bar, rrp £2.09.The launch will be supported by a £4m campaign including a bespoke advert, which will air from this month.Bep ...
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Channel specific
Coca-Cola Enterprises has launched a new 1.75l pack size of Coca-Cola, Diet Coke, Coke Zero, Cherry Coke and Vanilla Coke specifically for the convenience channel.
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Cool new launches
Two more confectionery brands are available as ice creams, courtesy of Fredericks Dairies.New Double Decker has two different textured layers of ice cream and includes crispy balls. Rrp- is £1.35. As with its chocolate countline counterpart, it is expected to be particularly popular with men. And, at 80ml in size, ...
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Family friendly
The Mr Kipling snack pack range has been extended to include caramel and chocolate slices. The ’family friendly’ flavours, are available now, with a rrp of £1.59.
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New flavours for GSK’s Ribena and Lucozade
New to the Lucozade Sport range is Champions’ Choice, developed by brand owner GlaxoSmithKline’s (GSK’s) Human Performance Lab to combine the benefits of hydration and fuel for sport. It is a blend of glucose and electrolytes for improved physical performance, and caffeine for better mental ability. It comes in mango ...
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Magics from Fruittella
Fruittella Magics are sweets that change flavour as you chew them from orange to strawberry or raspberry to lemon. They are available in single sticks, multipacks and bags with rrps of 44p, £1.48 and £1.25 respectively. The launch will be supported by a national TV campaign and sampling in ...
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As good as gold
J20 has a new limited-edition, pear gold, available to both the on and off trades. The drink is a mix of pear and guava, and the launch is backed by a multi-media marketing campaign.
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Grrr..eat new TigerNuts
Walkers is describing the introduction of TigerNuts as its ’biggest-ever’ nut launch.There are two varieties: sweet chilli and smoky bacon. They are double coated for a crispy texture and have a distinctive tiger-patterned shell. They come in single-serve 40g bags with a rrp of 69p.The launch will be supported by ...
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SpongeBob on ice
The Beechdean Group has signed a licensing deal with Nickelodeon to launch SpongeBob Square Pants ice cream. The 110ml vanilla tubs have a spoon in the lid and a rrp of £1.SpongeBob Square Pants has been the number one animated show in the US for the past 11 years and ...
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Made in Yorkshire
Seabrook crisps are being relaunched with new packaging that includes the message ’Lovingly made in Yorkshire’. The relaunch is supported by a multi-million pound investment.
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Rustling up noodles
Kepak has added noodle pot snacks to its Rustlers range. New Rustlers Noodles will initially be available in chicken & mushroom and Oriental pork varieties. Each 300g pack comes with a fork and can be microwaved in two minutes. Rrp is £1.99.Research undertaken by Kepak highlighted an opportunity for launching ...
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Wacky yet wonderful
New Cadbury Dairy Milk Marvellous Creations are described as "wacky, yet wonderful" flavour combinations covered in milk chocolate.Jelly-popping candy shells combines popping candy, jelly and sugar-coated chocolate pieces while cookie nut crunch has a sweet and salty taste courtesy of biscuit pieces, nut caramel and chopped roasted nuts.Both are available ...
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Anchor’s home run
New advertising for Anchor showcases the entire brand portfolio for the first time butter, spreadable and squirty cream.The ’Taste Like Home’ campaign focuses on the pleasure of bringing people together around food and highlights usage occasions.In addition to the 60-second range TV ad, there are two separate 20-second ads ...
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Silk appeal
Iconic screen and style icon Audrey Hepburn is the face of the new advertising campaign for Galaxy, which is reviving its signature strapline ’Why have cotton when you can have silk?’.
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New generation baccy
Imperial Tobacco is relaunching Golden Virginia Smooth as GV Smooth "a new generation brand for a new generation of adult smokers".Imperial Tobacco’s Golden Virginia brand manager, Ryan Hopkins, said: "The new, vibrant GV Smooth pack has been designed specifically with the modern RYO consumer in mind. It now provides ...
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Vanilla is back
Vanilla Coke is returning to soft drinks fixtures nationwide this spring for the first time since 2003. The brand is available in 330ml cans and 500ml bottles as well as 1.5ltr bottles and 330ml can multipacks. Price-marked packs specifically for the convenience channel are on offer too: 330ml cans ...
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Fuelling brekkie sales
Liquid Fuel is a new ambient milk-based breakfast drink, designed to be merchandised in the cereal aisle. Primarily targeted at ’breakfast skippers’ and described as a ’boosted breakfast’, the drinks offer 10% more fibre than a 30g serving of All Bran and twice the protein of two Weetabix. There are ...
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Tasty new campaign for Red Bull Editions range
The introduction of Red Bull Editions to the UK is supported by a £3.5m campaign. Its aim is to raise awareness among the 4.5 million people in the UK who reject energy drinks because of their taste, as well as broadening consumption with current drinkers.The activity starts this month, focused ...
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Chewits gets into gum
The Chewits chewy sweets brand is expanding into gum territory with the launch of Chewie gum. Aimed at eight to 11-year-olds, recommended retail price is 39p.