All Products articles – Page 150
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Made in Yorkshire
Seabrook crisps are being relaunched with new packaging that includes the message ’Lovingly made in Yorkshire’. The relaunch is supported by a multi-million pound investment.
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SpongeBob on ice
The Beechdean Group has signed a licensing deal with Nickelodeon to launch SpongeBob Square Pants ice cream. The 110ml vanilla tubs have a spoon in the lid and a rrp of £1.SpongeBob Square Pants has been the number one animated show in the US for the past 11 years and ...
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Grrr..eat new TigerNuts
Walkers is describing the introduction of TigerNuts as its ’biggest-ever’ nut launch.There are two varieties: sweet chilli and smoky bacon. They are double coated for a crispy texture and have a distinctive tiger-patterned shell. They come in single-serve 40g bags with a rrp of 69p.The launch will be supported by ...
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As good as gold
J20 has a new limited-edition, pear gold, available to both the on and off trades. The drink is a mix of pear and guava, and the launch is backed by a multi-media marketing campaign.
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Magics from Fruittella
Fruittella Magics are sweets that change flavour as you chew them from orange to strawberry or raspberry to lemon. They are available in single sticks, multipacks and bags with rrps of 44p, £1.48 and £1.25 respectively. The launch will be supported by a national TV campaign and sampling in ...
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New flavours for GSK’s Ribena and Lucozade
New to the Lucozade Sport range is Champions’ Choice, developed by brand owner GlaxoSmithKline’s (GSK’s) Human Performance Lab to combine the benefits of hydration and fuel for sport. It is a blend of glucose and electrolytes for improved physical performance, and caffeine for better mental ability. It comes in mango ...
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Family friendly
The Mr Kipling snack pack range has been extended to include caramel and chocolate slices. The ’family friendly’ flavours, are available now, with a rrp of £1.59.
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Cool new launches
Two more confectionery brands are available as ice creams, courtesy of Fredericks Dairies.New Double Decker has two different textured layers of ice cream and includes crispy balls. Rrp- is £1.35. As with its chocolate countline counterpart, it is expected to be particularly popular with men. And, at 80ml in size, ...
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Channel specific
Coca-Cola Enterprises has launched a new 1.75l pack size of Coca-Cola, Diet Coke, Coke Zero, Cherry Coke and Vanilla Coke specifically for the convenience channel.
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Maltesers in a bar
The Malteasers Teasers chocolate from Celebrations and the Malteaster bunny is now available in a bar format. There are two sizes: a 35g bar, rrp 57p and a 150g bar, rrp £2.09.The launch will be supported by a £4m campaign including a bespoke advert, which will air from this month.Bep ...
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Upbeat about protein
The Good Whey Co is launching Upbeat a new fresh, high-protein drink that’s also low in fat. Upbeat is made from British milk and real fruit, and is a natural source of calcium. It comes in mango & passionfruit and strawberry flavours, in 250ml bottles, rrp £1.79. It contains ...
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Turbulent times
Wrigley 5’s 12-stick envelope pack has been replaced by a smaller seven-stick format with a "more appealing" recommended retail price of 59p. In addition, a new turbulence (watermelon) flavour joins electro (spearmint) and flood (berry).The launch will be supported by a multi-media campaign, including digital and social media, targeting 5’s ...
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This slice is right
Premier Foods is hoping to deliver growth in the sweet treats segment of the £943m cake category with the introduction of two limited editions: treacle & custard slices and jam & custard slices, both in packets of six.Tapping into consumer demand for teatime treats for all the family, treacle ...
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Lightly does it
Dairy Crest has introduced Utterly Butterly Lightly, which has 80% less saturated fat than butter. It is aimed at consumers looking for a healthier, value-for-money offering.
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Oreo now in freezers
Fredericks Dairies has partnered with the number one biscuit brand in the world, Oreo, to manufacture the brand’s first UK ice cream.Fredericks says the introduction of the Oreo Cones four-pack will be the most significant launch into the ice cream cone sub-category in years. The product comprises a black Oreo ...
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More fruity flavours
Heineken is strengthening its range of Bulmers ciders with the launch of two fruit flavours: bold black cherry and pressed red grape.Both 4% ABV variants come in single 568ml bottles and six x 568ml bottle multipacks. Bold black cherry is a crisp cider, cut with the taste of crushed black ...
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Cool as a cucumber
The Gordon’s gin range has three new lines: Gordon’s crisp cucumber, designed to go with tonic, and pre-mixed Gordon’s & Tonic with a hint of cucumber, and with a dash of elderflower.
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Chewits gets into gum
The Chewits chewy sweets brand is expanding into gum territory with the launch of Chewie gum. Aimed at eight to 11-year-olds, recommended retail price is 39p.
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Tasty new campaign for Red Bull Editions range
The introduction of Red Bull Editions to the UK is supported by a £3.5m campaign. Its aim is to raise awareness among the 4.5 million people in the UK who reject energy drinks because of their taste, as well as broadening consumption with current drinkers.The activity starts this month, focused ...
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Fuelling brekkie sales
Liquid Fuel is a new ambient milk-based breakfast drink, designed to be merchandised in the cereal aisle. Primarily targeted at ’breakfast skippers’ and described as a ’boosted breakfast’, the drinks offer 10% more fibre than a 30g serving of All Bran and twice the protein of two Weetabix. There are ...