All Products articles – Page 140
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News
SHOP PRODUCT NEWS: Oatly overhauls its brand
Oatly, the oat-based milk alternative, has unveiled a complete brand overhaul this month, which is designed to capture the imagination of informed consumers. It will play out across packaging, a new website and brand messaging with a focus on Oatly becoming more appealing to an increasingly health and environmentally conscious ...
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SHOP PRODUCT NEWS: Brain Blasterz seek sour face selfies
A social media campaign has been launched encouraging consumers to share pictures of their ‘sour face’ as they consume Bon Bon Buddies’ sour candy Brain Blasterz range. Brain Blasterz, the first own-brand range developed by the company, was launched with the mega sour ‘Candy Container’ but, following its popularity, the ...
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SHOP PRODUCT NEWS: McVities unveils autumn initiative
This autumn, McVitie’s Cake Company (MCC) is aiming to help retailers make the most of the sales opportunities presented by Halloween and Bonfire Night with a selection of seasonal product launches. For Halloween, MCC is bringing its spooky McVitie’s Jaffa Cake Bars back from early September. The range will be ...
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SHOP PRODUCT NEWS: Rockstar Xdurance adds new flavour
AG Barr is building on the success of Rockstar Xdurance with the launch of new Xdurance Electric Fruits. Since launching in August 2011, Rockstar Xdurance Blue has seen sales of more than £40m and is currently the UK’s fastest selling big can flavoured energy drink (Nielsen Scantrack, UROS, MAT to ...
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SHOP PRODUCT NEWS: Limited edtion Pall Mall packs launched
British American Tobacco (BAT) is launching two Pall Mall limited edition packs with designs intended to emphasise the brand’s character and enhance capsule awareness for the range. “Pall Mall has always been known as the innovator in our portfolio,” said Pall Mall brand executive, Carla-Maria Streit. “As the UK’s number ...
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SHOP PRODUCT NEWS: Skittles drinks add wild berry flavour
Mars Chocolate Drinks and Treats has extended its 350ml milk drinks range, with the introduction of Skittles Wild Berry. Wild Berry is the latest product from best-selling singles brand Skittles confectionery, and, said Michelle Frost, general manager for Mars Chocolate Drinks & Treats, is pumped full of mouth-watering berry flavours. ...
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SHOP PRODUCT NEWS: Mondelēz promotion offers nothing but fun
Mondelēz International is launching its first ever cross-brand candy promotion this summer, giving consumers the opportunity to ‘Win Nothing But Fun’ across its Maynards, Bassetts and the Natural Confectionery Company portfolios. Win Nothing But Fun offers money-off rewards and family prizes ranging from giant outdoor games, trampolines and high tea, ...
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SHOP PRODUCT NEWS: Frozen yoghurt sales on the rise as demand cools for ice cream, says Mintel
New research from Mintel finds things are hotting up in the freezer cabinet as frozen yogurt gives ice cream a run for its money. The warm summer of 2013 provided a significant boost to the ice cream market with a more than 7% year-on-year rise in values when sales jumped ...
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SHOP PRODUCT NEWS: No Fear campaign to energise sales
No Fear Energy Drinks is launching a new on-pack campaign, designed to energise customers’ ears as well as their minds. Those who purchase promotional cans of limited-edition No Fear Extreme Energy will receive a free music download. The promotion is running this month, with No Fear promoting the campaign across ...
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SHOP PRODUCT NEWS: Cadbury’s Wispa gets the biscuit treatment
Burton’s Biscuits Company is boosting its Cadbury Special Occasions Biscuits range with the launch of new Cadbury Wispa biscuits. With annual sales of £10 million, the range currently comprises Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Caramel and Bournville biscuits. “The Cadbury Wispa Biscuits’ launch will build on Burton’s highly successful ...
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SHOP PRODUCT NEWS: BAT target RYO sales with new Pall Mall launch
British American Tobacco has launched Pall Mall RYO 20g with papers in pack. The move is designed to strengthen existing market share and is also expected to drive more sales for the RYO brand, which the company says is currently at number eight in RYO’s top 10 brands (Nielsen YTD ...
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NewsSHOP PRODUCT NEWS: Warburton’s bears all in new partnership with Paddington
Bakery brand Warburtons has announced a strategic brand partnership with Paddington Bear to celebrate the launch of the new Paddington film this autumn. For the first time in its 138-year history, Warburtons headquarters in Bolton and more than six million of its Half & Half products will undergo a major ...
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SHOP PRODUCT NEWS: Heineken campaign aims to ’open your city’
Heineken is launching the first stage of its ‘Open Your City’ campaign on July 15 with a six-month partnership with Metro entitled ‘London Unlocked’. Metro and Heineken will produce a new double-page spread, every Monday starting on today, which will be a guide to the best events and experiences in ...
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SHOP PRODUCT NEWS: Ahoy there as Cadbury’s launches new tablet
Cadbury Dairy Milk’s co-branded range has been boosted with the launch of its Chips Ahoy tablet. Following on the success of Cadbury Dairy Milk with Oreo and Daim, Cadbury’s is bringing together another two hugely popular global brands in a collaboration that aims to drive incremental sales across the chocolate ...
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Packed with vouchers
Walkers has launched a new on-pack promotion across its core snacks range in association with Merlin Entertainments. The promotion offers half price entry to 27 top attractions including Legoland, Thorpe Park and Alton Towers. It is running across all standard and grab bags with every pack having a voucher for ...
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Nutella for on the go
Ferrero is taking Nutella into the confectionery category with the launch of Nutella & Go! in August. Targeted at teens and young adults, it comprises a portable pack with the hazelnut and chocolate spread on one side and breadsticks for dipping on the other. Rrp is 84p.Levi Boorer, customer development ...
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Getting kitted out
Lucozade is launching a new on-pack offer across its entire Sport range.The Kit Out Project will see shoppers collecting codes and redeeming them in return for free sports kit and equipment.Running for nine months, both sports teams and individuals have the chance to be kitted out. This follows extensive research ...
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Heritage to the fore
Kerry Foods is giving its range of Wall’s savoury pastries a packaging makeover to increase shelf standout and drive new sales. Focusing on celebrating Wall’s heritage, taste and quality, the new packaging is being rolled out to coincide with changes to the range.New to Wall’s pastry line-up is a two ...
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Helping you go dark
Scandinavian Tobacco Group UK (STG UK) has launched a project to help retailers get ready for the arrival of the display ban in smaller stores in April 2015.As part of the project, STG UK is working closely with a number of retailers, named the Gantry Guardians, to offer retailers guidance ...
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Cigs fit for festivals
Philip Morris Limited (PML) has released limited-edition packaging for its Chesterfield and Marlboro Gold Original brands to celebrate the summer festival season in the UK, which is a key sales period for tobacco.There are two designs on both Chesterfield Red and Blue kingsize 19s packs: the Band and the Roadie. ...