All Products articles – Page 136
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News
Price-mark extension
Tangerine Confectionery is extending its Butterkist price-marked packs range. Joining the existing price-marked packs of toffee (100g) and cinema sweet (85g), is a sweet & salted (85g) and salted (65g). Both are launched with a £1 flash. In addition to the new sharing packs, Butterkist is launching a range of ...
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Nutella spreads fun
Ferrero aims to ’inject fun’ into the spreads category with a £1.8m campaign, designed to communicate the versatility of Nutella at breakfast time.The #betterwithnutella activity is expected to reach 95% of mums through heavyweight marketing support using TV, video on demand, radio and digital.The campaign encourages consumers to share their ...
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Scoring with Ginsters
Ginsters has joined forces with The Sun for an on-pack promotion which runs until the end of the year. The activity features on 20 million savoury products including the original Cornish pasty and peppered steak slice. It requires consumers to enter a unique on-pack code online to receive two months’ ...
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Nisa goes gourmet
Nisa says it is the first convenience retailer to launch a gourmet own-label range. Its first product is Heritage Gourmet pork sausages.
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Marlboro Gold rolls out new tobacco product
Philip Morris Limited (PML) has released its first Marlboro roll- your-own (RYO) product for the UK market. It has introduced Marlboro Gold Original rolling tobacco, which is presented in a premium quality tactile pouch, triple layered for freshness, with a rrp of £4.40 for the 12.5g format and £6.90 for ...
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Wheely good promo
Coca-Cola Enterprises has launched a new Glacéau vitamin water on-pack promotion giving shoppers the chance to win a Quella fixie bike.The ’Design a Bike and Win it’ competition gives consumers the opportunity to personalise their own bike online. Each design will be entered into a prize draw for one of ...
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PRODUCT NEWS: raft of launches from Sunmagic
Sunmagic, which produces a range of 100% pure fruit juice, smoothies and juice drinks, is launching a raft of new products, to appeal to the consumer trends for both low-calorie drinks and more exotic flavours. Sunmagic Cherry & Apple Juice Drink is low calorie and available in 500ml bottles. Sunmagic ...
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Three limited lines
Mars is launching three limited-edition Snickers called More Caramel, More Choc and More Nuts, with the nuts one replacing original Snickers for a limited time.The activity is supported by a £3m media spend including an in-store campaign entitled ’Who Are You When You’re Hungry?’, driven by point-of-sale material, including dumpbins.Tony ...
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PRODUCT NEWS: New digital campaign for Strongbow
Heineken has launched a new digital campaign for Strongbow to continue to raise brand awareness. The Strongbow Dark Fruit and Citrus Edge digital campaign has been developed to build on the success of the launch of these two products and to engage further with a younger audience who are more ...
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PRODUCT NEWS: Tangerine expands Candyland range
Tangerine Confectionery is expanding the sugar confectionery brand, Candyland, with the introduction of a new mini bon bon product. The new Candyland Refresher Fizz Bombs (140g, RRP £1), launching in October, take the classic elements of traditional Refresher sweets, and applies them to a new product format. Each pack will ...
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PRODUCT NEWS: Volvic launches advertising campaign
Volvic has launched a TV-led advertising campaign focusing on the natural power and force of the volcano at Volvic’s source, under the strapline ‘Unstoppable Volcanicity’. The campaign leads with a 60-second TV advert, ‘The Giant’, showing the nature and strength of the Volvic volcano as it endures from the beginning ...
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PRODUCT NEWS: Imperial extends L&B Blue Superkings range
Imperial Tobacco will be extending the newly launched L&B Blue Superkings range. L&B Blue Superkings Menthol 19s will be available to retailers from the end of October with an RRP of £6.79. Price-marked packs will also be available while stocks last at £6.55. Rebecca Cottee, brand manager for Lambert & ...
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PRODUCT NEWS: Bobby’s Foods introduces ’price crunch’
Snack supplier Bobby’s Foods is set to embark on a pricing campaign in a bid to develop its position as a leading independent supplier of snacks to forecourts all around the UK. Launching at the end of September, seven of Bobby’s top selling impulse snacks (Prawn Cocktail Spirals, Salt & ...
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PRODUCT NEWS: Glaceau on-pack promotion
Coca-Cola Enterprises has launched a new Glacéau vitaminwater on-pack promotion giving shoppers the chance to win a Quella fixie bike. The ‘Design a Bike and Win it’ competition will give consumers the opportunity to personalise their own bike online. Each design will be entered into a prize draw with the ...
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Barmy banger promo
Cadbury is giving consumers the chance to take part in the road trip of a lifetime this autumn, with its Win a Banger promotion.One winner will receive a banger to take part in the ’Barmy to Barcelona’ Wacky Rally, driving from Lille to Barcelona. The promotion also has more than ...
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Butterkist’s birthday
To celebrate its 100th birthday, Butterkist is hiding golden birthday cards inside selected promotional bags of its 100g and 200g toffee, 85g and 120g cinema sweet, 100g sweet & salted, 80g salted and 150g sweet popcorn.Those consumers who find a gold card have to enter the code inside on the ...
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Kit-Kat Chunky doubles up on caramel filling
Nestlé Confectionery has announced what it describes as its most significant launch for the Chunky format of its flagship brand Kit Kat in 15 years Kit Kat Chunky double caramel.The new bar offers consumers a unique concept in chocolate singles, claims Nestlé Confectionery two halves, each containing a ...
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Febreze freshens up
P&G aircare brand Febreze is rolling out a product upgrade and packaging refresh across its premium car range.The changes include an improved shelf life from the current 60 days to 70 days, while a switch to blister packs is designed to create better impact on-shelf and allow consumers to easily ...