All Products articles – Page 131
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News
PRODUCT NEWS: Cadbury Creme Egg Biscuits make a return
Burton’s Biscuit Company is bringing back Cadbury Creme Egg Biscuits as a limited edition from 1st January 2015 until Easter Monday. “During their first Easter, Cadbury Creme Egg Biscuits drove category growth within special treats, ahead of sweet biscuits, bringing in an additional 850,000 buyers to Cadbury sweet biscuits over ...
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PRODUCT NEWS: Bestway own-label initiative
Best-in, the own-label range from Bestway Wholesale, is running a promotion throughout January offering independent retailers up to 80% profit on return on more than 300 lines in its product range. The Family Fortune promotion which includes best-selling Best-in products in impulse, grocery and non-food, is designed to offer shoppers ...
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PRODUCT NEWS: New vype advert focuses on device
Vype e-cigarettes is launching a new advertisement, ’Vaping made simple’, which focuses on the device itself, the Vype ePen, and is launched on terrestrial and satellite TV, and in cinema, on 15 December. The advert leads on the simplicity of Vype ePen, a product combining the performance of a modular ...
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PRODUCT NEWS: Weight Watchers biscuit range additions
Weight Watchers UK isbringing classic flavours to the low calorie biscuit category with two new cream biscuits - Bourbon Creams, containing Belgian chocolate and cocoa cream - and Custard Creams, containing Madagascan vanilla and cream filling. Weight Watchers Bourbon Creams and Custard Creams are a twist on the traditional ‘sandwich ...
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PRODUCT NEWS: Sunmagic launches radio ad campaign
Sunmagic, which produces a range of 100% pure fruit juice, smoothies and juice drinks, is launching a three-week radio advertising campaign with Capital FM, to support its soft drinks partnership with The Hobbit: The Battle of the Five Armies, which was released in the UK & Ireland on 12 December. ...
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PRODUCT NEWS: Spar launches £350,000 Xmas campaign in Northern Ireland
Spar in Northern Ireland is investing £350,000 in its Christmas marketing campaign, which includes a newly created festive brand TV ad that goes live next week. The ‘There for Christmas’ ad airs for the first time during the screening of the Royal Variety Show on UTV from 9pm on Monday ...
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PRODUCT NEWS: Heinz refreshes Pasta Shapes
Heinz is launching two of the biggest licenses in the world, Angry Birds and Teenage Mutant Ninja Turtles, as part of its Pasta Shapes portfolio. The two products Were introduced exclusively in Asda in November, rolling out across a wider range of retailers in January. This is the first license ...
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PRODUCT NEWS: New belVita variant
Mondelēz International has introduced a new variant to its belVitarange of ‘healthy biscuit’. belVita Tops are crispy biscuits, made with wholegrain cereals, with either a chocolate or fruit topping - Choco Hazelnut or Strawberry. belVita Tops will be supported by a £2m marketing investment, which will include TV, radio, digital, ...
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PRODUCT NEWS: 7up gets new look
Britvic Soft Drinks and PepsiCo UK have unveiled a refreshed visual identity and global campaign for 7up Free. Rolling out in December, there will be a multi-channel campaign, “Feels Good To Be You”, and a rejuvenated visual identity including logo design and packaging. “Feels Good To Be You” is an ...
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Win with Tic Tac
Ferrero is launching a new trade promotion in January offering independent retailers the chance to win a three-night trip to New York.The ’Win a trip to the Big Apple’ trade promotion follows the successful launch of Tic Tac apple burst in January 2014, which is now worth £1.18m (Nielsen). Fifty ...
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Sparkling sales
AG Barr is adding a new variant to its KA range of Caribbean carbonates. Based on the sour cherry Caribbean fruit, the firm claims its new flavour is the UK’s first sparkling sour cherry drink. Adrian Troy, head of marketing for AG Barr, says the KA brand has now grown ...
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More treats from Mars
Mars Chocolate Drinks and Treats (MCD&T) is extending its range of treat-size hot chocolate pouches with the launch of White Maltesers and and Chocolate M&M’s. While the malted drinks market is showing a slight year-on-year decline of 1.4%, the original Maltesers hot chocolate is bucking the trend with year-on-year growth ...
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Golden opportunity
JTI has hidden 200 golden tickets in random outers of 20g price-marked packs of Amber Leaf Signature Blend.Retailers who find them can win a share of £7,500-worth of stock, plus there is £7,500-worth of cash prizes for the wholesalers who sell the winning outers. Retailers who find the tickets will ...
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Stocking fillers
Maccess says its Retroscents car air fresheners will make great stocking fillers. With a rrp of £2.99, they come in a range of retro sweet scents including Parma Violets.
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WKD’s festive fun
Drinks brand WKD has two Christmas campaigns one which encourages consumers to ’Gift tag a mate’, and the other which gets consumers to tweet a WKD sign to their friends.
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David’s in growth
Former Forecourt Trader of the Year winner David Charman has joined the Retailer Advisory Panel of Unilever’s Partners for Growth unbiased category advice programme.
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Just Dance with Coke
Coca-Cola is unveiling the next step in its global partnership with game manufacturer Ubisoft, which is designed to grow sales of the 250ml slimline can. New packs across the 250ml Coca-Cola portfolio give consumers access to unique content for the game Just Dance Now.Each pack features a QR code that ...
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Easy cake offer
Country Choice’s new Mini Loaf Cakes range comprises four varieties: lemon meringue; carrot; fruit; and double chocolate. Delivered in cases of 24, the ready-wrapped cakes come frozen. They can be defrosted in one to two hours, and once thawed have a 14-day shelf life. Rrp is £1.35.The company offers two ...
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Premium sales boost
Imperial Tobacco says premium tobacco brands such as Lambert & Butler, Golden Virginia and Embassy will see a boost in sales this Christmas as many consumers trade up from their usual tobacco brand at this time of year. The firm is therefore advising retailers to stock up now.Retail tobacco sales ...
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Bonds targets veggies
Bonds Confectionery has extended its vegetarian range to more than 100 varieties in a bid to appeal to the UK’s 1.2 million non-meat eaters. Sweets include fizzy dummies and choc eclairs.