All Products articles – Page 130
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News
PRODUCT NEWS: Maltesers unveils Red Nose campaign
Maltesers is calling on the nation to help it raise £1m for Comic Relief with a new campaign encouraging everyone to ‘Bake Yourselves Silly’ for a good cause. Since beginning its partnership in 2011, Maltesers has already raised over £2.5m for Comic Relief through on-pack donations and employee fundraising, and ...
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PRODUCT NEWS: Cadbury urges consumers to "free the joy"
Cadbury Dairy Milk will be launching a high impact campaign this Spring to remind consumers about the variety of popular flavours and textures Cadbury Dairy Milk offers, and in turn drive incremental sales to the tablets and countlines categories. Launching this month, the new £7m campaign will be made up ...
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PRODUCT NEWS: Activia encourages healthy eating
Danone Activia is launching a £2.5m media campaign to kick start a healthy 2015. Featuring Activia Fibre, the campaign encourages consumers across the UK to join the happy tummy movement and start the year looking after their digestive wellbeing. The campaign features the brand’s ambassador, Gok Wan, as well as ...
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PRODUCT NEWS: DeliChoc given its UK debut
United Biscuits (UB) has launched McVitie’s DeliChoc in the UK. DeliChoc, a crunchy thickly-coated Belgian chocolate biscuit, is already available in Europe, having originated in France and Belgium as part of UB’s Delacre portfolio. Part of the everyday special treats category, the product comprises a slab of thick Belgian chocolate ...
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PRODUCT NEWS: Pancake Day promotion from Nutella
In the lead-up to Pancake Day on Tuesday, 17th February, Nutella is aiming to excite shoppers with a £1.4m integrated campaign. Carrying the strapline of ‘Pancakes love Nutella’, the activity will kick off at the start of February and will feature a standalone Pancake Day TV ad which will show ...
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PRODUCT NEWS: Dairylea launches cinema promotion
Dairylea is launching a new on-pack promotion this month giving consumers the chance to win unlimited Vue 3D cinema passes for the whole family. There are 13 annual family passes to be won, one per week, with additional Vue cinema family tickets being given away every day. The promotion will ...
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PRODUCT NEWS: Heinz partners Starlight charity
Heinz Soup has again partnered national children’s charity Starlight to launch its ‘Get Well Soup’ campaign, raising funds for seriously and terminally ill children across the UK. The campaign will run from 1st January to 28th February 2015. The Get Well Soup campaign will be supported by a TV Tag ...
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PRODUCT NEWS: Tsingtao celebrates Chinese New Year
Drinks manufacturer Halewood International drinks has launched limited edition packs for Tsingtao Beer to coincide with Chinese New Year. The commemorative packaging will feature on 12 x 640ml, 24 x 330ml and 4 x 330ml packs across all channels from the beginning of January to promote Chinese New Year, which ...
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PRODUCT NEWS: Ferrero introduces Kinder Bueno Dark
Ferrero is set to build on its chocolate countline brand, Kinder Bueno, with the introduction of a limited edition Dark variant. Kinder Bueno Dark will be available exclusively for the impulse channel, following a new on-pack offer for Kinder Bueno Classic in January. The on-pack activity will give shoppers £5 ...
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PRODUCT NEWS: KitKat celebrates the breaks
Nestlé Confectionery’s flagship brand KitKat is to launch a new marketing campaign for 2015. The ‘Celebrate the Breaks’ campaign will feature a variety of activity from the brand ranging from new products to advertising campaigns. Celebrate the Breaks recognises that no two individuals are the same, so why should their ...
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PRODUCT NEWS: Nature Valley aims for gap
Nature Valley is aiming to unlock a huge sales opportunity for retailers with the launch of a new range of protein bars. Nature Valley Protein fills a gap in the market for a mainstream cereal bar range with the added benefit of protein and is set to drive incremental value ...
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PRODUCT NEWS: Mars adds limitd edition Xtra Choc bar
Mars Chocolate is launching a new limited edition Mars Xtra Choc bar and encouraging consumers to ‘Bring it on this winter’. Mars Xtra Choc is intended to build on the success of Mars Triple choc, which launched in 2011 and had the highest rate of sale of any limited edition ...
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PRODUCT NEWS: Nisa completes Heritage label update
Nisa’s own-label Heritage range has undergone label changes to ensure they all comply with the new Food Information Regulation (FIR). From this month, all of Nisa’s rebranded new-world Heritage products, incorporating Heritage Pantry, Heritage and Heritage Gourmet, will be in line with the FIR guidelines. The overall Heritage rebrand and ...
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PRODUCT NEWS: Bestway extends own brand range
Bestway Wholesale has added a new zero sugar variant to its own label stimulation drink range. Best-in Zero Sugar Stimulation Drink is a new-formulation carbonated fruit energy drink which is low calorie and contains no sugar. Nick Brown, category manager for the Best-in family of products, commented: “Zero sugar soft ...
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PRODUCT NEWS: Coco-Cola sponsors Rugby World Cup
Coca-Cola has announced its sponsorship of Rugby World Cup 2015 after agreeing a deal with Rugby World Cup Limited (RWCL) to become the official soft drink, sports drink and water supplier at next year’s tournament. Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “Rugby World Cup 2015 looks set ...
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PRODUCT NEWS: Spar builds on Shop & Win
Spar UK’s Shop & Win mobile promotional campaign is coming back to stores in January, and Spar promises it will be bigger and better. Like the previous campaign in August, Shop & Win will target younger audiences with a mobile marketing drive offering daily prizes supported by instant free and ...
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PRODUCT NEWS: Advice to focus on economy tobacco brands
Retailers should capitalise on the growing economy sector of the tobacco category in 2015 advises Imperial Tobacco. Jo Wren, head of consumer marketing at Imperial Tobacco, said: “2014 has been a fantastic year for our economy brands across the category. Player’s Gold Leaf, which remains the UK’s fastest growing RYO ...
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PRODUCT NEWS: Landmark to launch £1 promotion
Landmark Wholesale is launching a promotion from 5 to 24 January 2015 that will provide retailers with more than 100 bestselling products priced at £1. Brands such as Andrex, Walkers, Pedigree, Heinz and Tetley are included, alongside own brand bestsellers such as Lifestyle Value foil, teabags, chocolate and kitchen towel. ...
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PRODUCT NEWS: Richmond raises profile
Richmond is aiming to add some festive cheer to the nation’s chillers this Christmas with the launch of its biggest ever Christmas campaign, including advertising, a Christmas packaging makeover, seasonal NPD and shopper activation. Available nationwide now the new festive packaging will feature across key SKUs with the aim of ...
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PRODUCT NEWS: Bobby’s expands confectionery range
Bobby’s Foods has launched a variety of fun lines to its confectionery range. Among the new products are Crazy Face Laser Pops – a version of Bobby’s top-selling Crazy Laser Pops, branded with Bobby’s popular sweets characters. Marked at £1 each, they feature a lolly pop at one end and ...