All Products articles – Page 130
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News
PRODUCT NEWS: Unilever duo support Comic Relief
PG tips and Persil are launching a range of limited edition packs (LEPs) this month with the aim of raising £1m in aid of Red Nose Day. Unilever will donate 8p from every promotional pack produced before March 2015. The activity will be supported by above-the-line campaigns for each brand, ...
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PRODUCT NEWS: Sunmagic launches school friendly fruit drink
Sunmagic, which produces a range of 100% pure fruit juice, smoothies and juice drinks, is launching a three-strong range of colour-coded kids’ juice drinks. Sunmagic says the new drinks are the first of their kind to be deemed healthy or ‘school-compliant’ by new government regulations about what kids food and ...
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PRODUCT NEWS: Lucozade launches special edition
Lucozade is aiming to help impulse retailers to capitalise on the opportunity that flavour innovation presents with Special Edition Lucozade Energy Grafruitti, a combination of mixed berries and citrus flavours with an exotic twist. Corrine Hopwood, Lucozade marketing director, commented: “More than 300 new products were launched into the market ...
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PRODUCT NEWS: KP introduces Hula Hoops Puft
KP Snacks is introducing new Hula Hoops Puft - a lighter version of Hula Hoops that offers consumers more snacking variety. Hula Hoops Puft will feature in the brand’s 2015 marketing campaign, comprising TV and digital activation. From March, promotions, displays and sampling will ensure strong consumer awareness at point ...
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PRODUCT NEWS: Tobacco training scheme reaps rewards
Ignite, the trade partner programme from Imperial Tobacco, is celebrating strong figures since its launch last January. The scheme, which is designed to help independent retailers achieve the highest standards in tobacco retailing and move their business forwards, has around 15,000 active members earning and redeeming Ignite points, and has ...
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PRODUCT NEWS: Mars adds limitd edition Xtra Choc bar
Mars Chocolate is launching a new limited edition Mars Xtra Choc bar and encouraging consumers to ‘Bring it on this winter’. Mars Xtra Choc is intended to build on the success of Mars Triple choc, which launched in 2011 and had the highest rate of sale of any limited edition ...
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PRODUCT NEWS: Nature Valley aims for gap
Nature Valley is aiming to unlock a huge sales opportunity for retailers with the launch of a new range of protein bars. Nature Valley Protein fills a gap in the market for a mainstream cereal bar range with the added benefit of protein and is set to drive incremental value ...
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PRODUCT NEWS: KitKat celebrates the breaks
Nestlé Confectionery’s flagship brand KitKat is to launch a new marketing campaign for 2015. The ‘Celebrate the Breaks’ campaign will feature a variety of activity from the brand ranging from new products to advertising campaigns. Celebrate the Breaks recognises that no two individuals are the same, so why should their ...
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PRODUCT NEWS: Ferrero introduces Kinder Bueno Dark
Ferrero is set to build on its chocolate countline brand, Kinder Bueno, with the introduction of a limited edition Dark variant. Kinder Bueno Dark will be available exclusively for the impulse channel, following a new on-pack offer for Kinder Bueno Classic in January. The on-pack activity will give shoppers £5 ...
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PRODUCT NEWS: Tsingtao celebrates Chinese New Year
Drinks manufacturer Halewood International drinks has launched limited edition packs for Tsingtao Beer to coincide with Chinese New Year. The commemorative packaging will feature on 12 x 640ml, 24 x 330ml and 4 x 330ml packs across all channels from the beginning of January to promote Chinese New Year, which ...
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PRODUCT NEWS: Heinz partners Starlight charity
Heinz Soup has again partnered national children’s charity Starlight to launch its ‘Get Well Soup’ campaign, raising funds for seriously and terminally ill children across the UK. The campaign will run from 1st January to 28th February 2015. The Get Well Soup campaign will be supported by a TV Tag ...
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PRODUCT NEWS: Dairylea launches cinema promotion
Dairylea is launching a new on-pack promotion this month giving consumers the chance to win unlimited Vue 3D cinema passes for the whole family. There are 13 annual family passes to be won, one per week, with additional Vue cinema family tickets being given away every day. The promotion will ...
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PRODUCT NEWS: Pancake Day promotion from Nutella
In the lead-up to Pancake Day on Tuesday, 17th February, Nutella is aiming to excite shoppers with a £1.4m integrated campaign. Carrying the strapline of ‘Pancakes love Nutella’, the activity will kick off at the start of February and will feature a standalone Pancake Day TV ad which will show ...
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PRODUCT NEWS: DeliChoc given its UK debut
United Biscuits (UB) has launched McVitie’s DeliChoc in the UK. DeliChoc, a crunchy thickly-coated Belgian chocolate biscuit, is already available in Europe, having originated in France and Belgium as part of UB’s Delacre portfolio. Part of the everyday special treats category, the product comprises a slab of thick Belgian chocolate ...
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PRODUCT NEWS: Bestway extends own brand range
Bestway Wholesale has added a new zero sugar variant to its own label stimulation drink range. Best-in Zero Sugar Stimulation Drink is a new-formulation carbonated fruit energy drink which is low calorie and contains no sugar. Nick Brown, category manager for the Best-in family of products, commented: “Zero sugar soft ...
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PRODUCT NEWS: Nisa completes Heritage label update
Nisa’s own-label Heritage range has undergone label changes to ensure they all comply with the new Food Information Regulation (FIR). From this month, all of Nisa’s rebranded new-world Heritage products, incorporating Heritage Pantry, Heritage and Heritage Gourmet, will be in line with the FIR guidelines. The overall Heritage rebrand and ...
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PRODUCT NEWS: Landmark to launch £1 promotion
Landmark Wholesale is launching a promotion from 5 to 24 January 2015 that will provide retailers with more than 100 bestselling products priced at £1. Brands such as Andrex, Walkers, Pedigree, Heinz and Tetley are included, alongside own brand bestsellers such as Lifestyle Value foil, teabags, chocolate and kitchen towel. ...
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PRODUCT NEWS: Advice to focus on economy tobacco brands
Retailers should capitalise on the growing economy sector of the tobacco category in 2015 advises Imperial Tobacco. Jo Wren, head of consumer marketing at Imperial Tobacco, said: “2014 has been a fantastic year for our economy brands across the category. Player’s Gold Leaf, which remains the UK’s fastest growing RYO ...
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PRODUCT NEWS: Spar builds on Shop & Win
Spar UK’s Shop & Win mobile promotional campaign is coming back to stores in January, and Spar promises it will be bigger and better. Like the previous campaign in August, Shop & Win will target younger audiences with a mobile marketing drive offering daily prizes supported by instant free and ...
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PRODUCT NEWS: Coco-Cola sponsors Rugby World Cup
Coca-Cola has announced its sponsorship of Rugby World Cup 2015 after agreeing a deal with Rugby World Cup Limited (RWCL) to become the official soft drink, sports drink and water supplier at next year’s tournament. Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “Rugby World Cup 2015 looks set ...