All Products articles – Page 129
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News
PRODUCT NEWS: New look for Jacob’s range
United Biscuits (UB) has announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range. UB has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer started in 2014 by bringing all savoury products under the banner of Jacob’s, with ...
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PRODUCT NEWS: Pom-bear expands range
Pom-bear is expanding its range of snacks with the launch of a new Cheese variant intended to appeal to shoppers looking for a tasty snack that can be enjoyed by all of the family. Rolling out from February new Pom-bear Cheese - available in both single and multipack formats - ...
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PRODUCT NEWS: Kepak invests in convenience
Kepak Convenience Foods has announced a multi million pound investment to double sales in the convenience channel in the next three years. The supplier of micro snacks has targeted annual sales in convenience of £66m by 2018. The move follows the launch last year of Rustlers Super 6, a range ...
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PRODUCT NEWS: Carlsberg enhances football links
Carlsberg is set to further its football credentials this month as it launches a five-month campaign to find the UK’s most talented fan to become the ‘People’s Pundit’ for the Talksport sports radio station. The winner will be part of Talksport’s on-air team at a Premier League game on the ...
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PRODUCT NEWS: Butterkist launches new campaign
Butterkist is on screen for Valentine’s Day, when a £2m TV campaign lands featuring new ‘Love the Taste’ positioning. Audiences across the UK will see the popcorn brand back on screens, for the first time since 2011, during advertising breaks on channels including ITV1, ITV2, Channel 4 and Channel 5, ...
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PRODUCT NEWS: Diet Coke changes tack with advertising
Coca Cola Enterprises (CCE) has invested in a multi-million pound integrated Diet Coke campaign designed to help retailers drive sales by engaging further with shoppers. The new ‘Regret Nothing’ campaign is a change from the Diet Coke ‘Hunk’ advertising and is intended to inspire women to indulge their impulsive side. ...
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Vegas theme for new WKD
New WKD limited-edition Vegas follows the success of last year’s Brazilian limited line, which generated nearly £1.5m-worth of sales.Available in 275ml four-packs and 70cl multi-serve bottles, the WKD logo on the bottles has been transformed into a Vegas-style sign while the four-pack and case outer graphics convey the colour and ...
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Top of the morning
Breakfast biscuit brand BelVita has a new line called BelVita Tops. These are crispy biscuits, made with wholegrain cereals, with either a choco hazelnut or strawberry topping.Brand owner Mondelez says that with these new additions it aims to drive incremental sales and attract new consumers to the market by offering ...
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Energising waters
New Rockstar Energy Waters from AG Barr are a combination of two of the fastest-growing soft drinks categories flavoured energy (+10%) and flavoured water (+9% Nielsen). There are two variants: blueberry, pomegranate & acia and peach. Both come in a 355ml can. Rockstar Energy Waters have a high ...
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Mars gets Xtra Chocolate edition
The latest limited edition from Mars is Xtra Choc, an extra chocolatey bar comprising chocolate caramel and chocolate nougat with a thick milk chocolate coating. Mars reckons limited editions are the key to driving chocolate bar sales growth and Nielsen data backs this up.Xtra Choc is available now, with singles ...
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Bring out the cake
Premier Foods says it is cementing its place as the leading player in the Easter cake market with a packaging revamp across the Mr Kipling range to bring it in line with the ’Life is better with cake’ campaign launched last year. In addition, the company hopes to generate early ...
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Orbit joins Extra to give brand a New Year boost
Wrigley is strengthening its Extra portfolio by incorporating Orbit into the range, as well as launching two new soft-chew flavours.There’s a new Extra branded pack for Orbit peppermint and spearmint flavours that will strengthen the range via the addition of a soft- chew option.The move coincides with the launch of ...
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More protein per bar
New Nature Valley Protein bars boast a combination of nuts and seeds and, as a result, each bar contains 15% (8g) of daily protein needs and 30% less sugar than average adult cereal bars. There are two varieties: peanut & chocolate; and roasted peanuts with pumpkin & sunflower seeds. Recommended ...
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Coke backs the Cup
Coca-Cola has agreed a deal with Rugby World Cup Limited (RWCL) to become the official soft drink, sports drink and water supplier of the Rugby World Cup 2015. This new partnership continues the rich heritage that Coca-Cola has in the international game and marks almost two decades as a partner ...
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7up’s feeling good
Britvic Soft Drinks and PepsiCo UK have launched a refreshed visual identity and global campaign for 7up Free.The companies say the multi-channel campaign ’Feels Good to be You’ and rejuvenated visual identity, including logo design and packaging, builds on the brand’s "authentic equity and history, while staying true to its ...
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PRODUCT NEWS: Tobacco training scheme reaps rewards
Ignite, the trade partner programme from Imperial Tobacco, is celebrating strong figures since its launch last January. The scheme, which is designed to help independent retailers achieve the highest standards in tobacco retailing and move their business forwards, has around 15,000 active members earning and redeeming Ignite points, and has ...
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PRODUCT NEWS: KP introduces Hula Hoops Puft
KP Snacks is introducing new Hula Hoops Puft - a lighter version of Hula Hoops that offers consumers more snacking variety. Hula Hoops Puft will feature in the brand’s 2015 marketing campaign, comprising TV and digital activation. From March, promotions, displays and sampling will ensure strong consumer awareness at point ...
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PRODUCT NEWS: Lucozade launches special edition
Lucozade is aiming to help impulse retailers to capitalise on the opportunity that flavour innovation presents with Special Edition Lucozade Energy Grafruitti, a combination of mixed berries and citrus flavours with an exotic twist. Corrine Hopwood, Lucozade marketing director, commented: “More than 300 new products were launched into the market ...
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PRODUCT NEWS: Sunmagic launches school friendly fruit drink
Sunmagic, which produces a range of 100% pure fruit juice, smoothies and juice drinks, is launching a three-strong range of colour-coded kids’ juice drinks. Sunmagic says the new drinks are the first of their kind to be deemed healthy or ‘school-compliant’ by new government regulations about what kids food and ...
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PRODUCT NEWS: Unilever duo support Comic Relief
PG tips and Persil are launching a range of limited edition packs (LEPs) this month with the aim of raising £1m in aid of Red Nose Day. Unilever will donate 8p from every promotional pack produced before March 2015. The activity will be supported by above-the-line campaigns for each brand, ...