All Products articles – Page 126
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News
PRODUCT NEWS: Lucozade brings back PMPs
Following the success of its price-marked pack (PMP) range last year which drove an uplift of up to 70% in unit rate of sales on individual flavours, Lucozade is reintroducing its 79p PMPs across a wider range of products during 2015. Launching on Monday 16th March, the limited edition PMP ...
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Blood orange Tango
Britvic Soft Drinks is strengthening Tango’s famous association with ’orange’ with the launch of a new blood orange flavour. The company hopes its ’real fruit tang’ flavour and intense crimson colour will stimulate consumers’ senses.According to Nielsen data, fruit carbonates enjoy a 7.7% share of the soft drinks category ...
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PRODUCT NEWS: Heineken launches Champions League promotion
Heineken has unveiled its latest activation support for the UEFA Champions League (UCL). Kicking off in time for the semi-finals on April 28th and leveraging the brand’s ninth-consecutive year of sponsorship with Europe’s premier club football tournament, this season’s support package includes new promotions, offering shoppers the chance to win ...
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Join Ginsters Meat Club
Ginsters is expanding its portfolio with the launch of Ginsters Meat Club, its first ever meat snacking range. Comprising 100% British chicken breast, the new SKUs are being launched into all channels in the impulse sector this month, taking Ginsters’ quality credentials into the growing meat snacking sector.The launch will ...
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PRODUCT NEWS: New unified Coca-Cola strategy unveiled
Coca-Cola Great Britain (CCGB) has announced that it will be unifying the Coca-Cola portfolio of products – including Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under a new “one brand” strategy to promote the full choice of Coca-Cola variants. Over the years, as consumer taste, preference and lifestyles ...
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A hot and spicy kick
Kepak Convenience Foods is tapping into the consumer trend for hot and spicy food with the launch of a limited-edition Rustlers Hot & Kicking range. The two new SKUs the Rustlers chipotle BBQ hotdog and Rustlers habanero chilli burger will both be available in a £1 price-marked pack.Research ...
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Unilever ramps up ices range in time for summer
Unilever’s summer 2015 ice cream range, available from this month, aims to tap into current and anticipated consumer and category trends, such as the growth seen in the luxury and handheld sectors and the trend towards consuming ice cream as a snack.Last year strawberry and classico £1 price-marked packs of ...
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Mixing up the snacks
New Walkers MixUps consist of family favourites across a variety of formats and flavours, set to appeal to a wide range of family shoppers.Perfect for a family Saturday night in front of the TV, the range is available in three product formats Snacks, Popcorn and Crisps. Snacks includes a ...
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Sweeet promotion
United Biscuits (UB) is giving consumers a one in 10 chance to win their very own McVitie’s sweeet friend character representing one of the four animals featured in the hugely popular McVitie’s sweeet adverts. UB has invested £3m in the on-pack promotion, including television advertising, as part of its ...
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PRODUCT NEWS: New limited edition J2O flavour
Britvic Soft Drinks has blended two fruits to create a new limited edition, J2O Garden Rose, which is a blend of apple, raspberry and rose flavours. Available until August 2015, J2O Garden Rose will be supported via J2O brand social channels throughout spring and summer, disruptive point-of-sale and out of ...
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PRODUCT NEWS: Jammie Dodgers targets adults
Jammie Dodgers is launching Jammie Bakes, the first Jammie Dodgers product aimed at adults. Backed by a £3m marketing spend spearheaded by national TV advertising, Jammie Dodgers Jammie Bakes are crispy, golden biscuits with a soft, jammie centre. The product will launch with two variants, raspberry and apricot, with an ...
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PRODUCT NEWS: Bassetts grows Jelly Babies family
Bassetts Jelly Babies is growing its family with the launch of Berry Mix this Spring. The new bag contains the Jelly Babies characters in blackcurrant, raspberry and strawberry flavours. As with the original Bassetts Jelly Babies variant, Berry Mix contains fruit juice and made with natural colours and flavours. Elizabeth ...
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PRODUCT NEWS: Walkers extends Market Deli range
Walkers is extending its Market Deli range of pita, tortilla and classic potato chips with the addition of an Anglesey Sea Salt flavour in a potato chip format. Launched in June last year, Market Deli has just been supported with a four-week TV campaign in February to drive awareness of ...
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PRODUCT NEWS: Maoam unveils new packaging design
Fruity chew brand Maoam has unveiled a new packaging design across its entire range for the first time since 2002. The refreshed pack designs are intended to increase on-shelf visibility and create a modern and appealing new look for top selling lines including Stripes, Pinballs and Joystixx. Nadia Abou-Ragheb, Maoam ...
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PRODUCT NEWS: Lucozade launches new Sports variant
Lucozade is launching an addition to its Lucozade Sport range with a new exotic flavour – Mango & Passion Fruit. The new variant will be available from March will be supported by a £9m marketing investment including TV, sponsorship, digital and in-store activity. Vicky Morgan, marketing manager for Lucozade Sport, ...
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PRODUCT NEWS: CCE adds new Relentless flavour
Coca-Cola Enterprises (CCE) is adding a new flavour variant to its zero calorie Relentless range, to help retailers capitalise on the growing popularity of lower calorie energy drinks. The new Mango Ultra variant will be available from March, and reflects research carried out by Relentless showing that a mango flavour ...
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PRODUCT NEWS: WKD refreshes brand design
A new packaging design is being rolled out across all pack formats and variants of WKD from 500ml and 700ml bottles and cans to 275ml x 4-, 8-, 10- and 12-bottle multi-packs and carton outers. The new-look for 2015 includes: an evolution of the WKD logo; new bottle ...
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PRODUCT NEWS: Unilever unveils summer ice cream range
Unilever is launching a range of new ice cream products this summer under its Cornetto, Ben & Jerry’s, Magnum and Wall’s brands. The new products will be available from March and aim to tap into current and anticipated consumer and category trends, such as the growth seen in the luxury ...
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PRODUCT NEWS: Ginsters expands portfolio
Ginsters is expanding its portfolio with the launch of Ginsters Meat Club, its first meat snacking range. Comprising 100% British chicken breast, the new SKUs will launch into all channels in the impulse sector on March 4. The new 100% British chicken breast snacks are available in cases of 12, ...
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PRODUCT NEWS: Gillette gives smoother shave
Gillette has launched the Gillette Fusion ProGlide with new FlexBall Technology, which is engineered to give noticeably smoother skin in a single stroke. It has an advanced handle, featuring the Flex-Ball technology, which enables the razor to pivot in multiple directions over the contours of the face. Gillette is supporting ...