Coca-Cola Enterprises (CCE) is adding a new flavour variant to its zero calorie Relentless range, to help retailers capitalise on the growing popularity of lower calorie energy drinks.

The new Mango Ultra variant will be available from March, and reflects research carried out by Relentless showing that a mango flavour has the widest appeal to the core Relentless brand’s target consumer.

Caroline Cater, operational marketing director at CCE, said: “The energy drinks sector is continuing to grow, with lights proving to be increasingly popular and are now growing twice as fast as regular variants. Relentless has a proven track record in delivering successful innovation to retailers and this new sugar-free variant, Mango Ultra, is set to help them drive sales by offering further choice in the zero sugar energy drinks segment.”

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