Gillette has launched the Gillette Fusion ProGlide with new FlexBall Technology, which is engineered to give noticeably smoother skin in a single stroke.

It has an advanced handle, featuring the Flex-Ball technology, which enables the razor to pivot in multiple directions over the contours of the face.

Gillette is supporting the launch with an extensive marketing campaign including TV advertising supported by national print advertising, and a digital and social media program.

Also launching is Gillette new 2-in-1 Shave Gel Plus Skincare. This new formulation provides both shave gel and skin care in one product as well as an upgrade in packaging that means no mess, no rust and no guessing for the consumer.

Jared Regan, Gillette brand manager, said: “Gillette has a longstanding history of driving technological advancements within the shaving category and this latest NPD is no different. Retailers can capitalise on the mass marketing awareness and in-store activity at launch to really drive growth in their shaving and personal care category.

“We hope all our retailers get stocked up with the Gillette Fusion ProGlide with new FlexBall Technology and new 2-in-1 Shave Gel Plus Skincare range. The launch of these new products shows Gillette’s commitment to continuing to innovate for our consumers and create value in our category for all our retail partners.”

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